政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/71602

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113142/144115 (79%)
Visitors : 50615808 Online Users : 505

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 教育學院 > 師資培育中心 > 期刊論文 > Item 140.119/71602

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/71602

Title:	The Strategic Choice of the Firm with Customization Capability
Authors:	王智賢;詹書寧;Wang, Jue-Shyan;Chan, Shu-Ning
Contributors:	財政系
Date:	2014-09
Issue Date:	2014-11-20 12:20:10 (UTC+8)
Abstract:	The needs of customization are increasing gradually. It leads to various and customized products and service. The issue “Mass Customization” also comes out for discussion. We use a game-theoretical model to discuss the competition between the firms with and without customization capability. We assume that the firm without customization capability can adjust the product characteristics by inputting advertising or selecting market location. We find that when the firm with customization capability chooses to customize products, the other firm that selects the market location as competition strategy would make itself more professional. Moreover, the firm with customization capability has the potential effect on decreasing other firms’ profit. We also discuss how the relative size between the cost coefficient of market location and the cost coefficient of advertising input would affect the strategic choice of the two firms.
Relation:	Research in World Economy, 5(2), 56-67
Data Type:	article
DOI 連結:	http://dx.doi.org/10.5430/rwe.v5n2p56
DOI:	10.5430/rwe.v5n2p56
Appears in Collections:	[師資培育中心] 期刊論文

Files in This Item:

File	Description	Size	Format
56-67.pdf		254Kb	Adobe PDF2	1118	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...