English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113311/144292 (79%)
Visitors : 50933840      Online Users : 943
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/71381


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/71381


    Title: 微網誌使用的需求動機及其影響
    Other Titles: Motivations and Consequences of Micro-Blog Usages
    Authors: 賴正育;楊亨利
    Lai, Cheng-Yu;Yang, Heng-Li
    Contributors: 資管系
    Keywords: 微網誌;動機;即時資訊分享;自我揭露;社會支持
    Micro-blogging;Motivation;Real-time Information Sharing;Self-disclosure;Social Support
    Date: 2012.01
    Issue Date: 2014-11-13 15:09:28 (UTC+8)
    Abstract: 微網誌是近年來新興的一種社交網站，允許使用者在專屬的頁面上發佈短訊息，其簡單、即時的特性是過去社交網站所不具備的。然而，目前文獻中對於個體使用微網誌的行為並沒有太多的探討，亦缺乏實證上的支持。因此，本研究試著從動機需求的觀點去瞭解個體在微網誌中自我揭露與即時資訊分享的行為，並且探討微網誌的使用對個體在社交層面可能產生的影響。本研究針對有Plurk使用經驗的個體進行實證，並且使用偏最小平方法（Partial Least Squares, PLS）對回收樣本進行分析。研究結果顯示，人氣需求、社交需求以及追求流行會顯著影響個體在微網誌中自我揭露的行為；而社交與娛樂的需求則會顯著影響個體在微網誌中即時分享資訊的行為。除此之外，個體對於微網誌的使用也會顯著影響其所知覺的社會支持程度。
    Micro-blogging is a kind of new social networking sites (SNS) which allow users to exchange small elements of content on its platform. The simple and real-time features of micro-blogging are indeed different from traditional SNS. However, little empirical results were found in prior literature to elaborate individual`s behavior of micro-blogging use. Consequently, this study tries to explore the influence of individuals` motivations on their self-disclosure and real-time information sharing behavior, as well as the possible social consequences of its use. Individuals who have experiences of using Plurk were invited as subjects. The Partial Least Squares (PLS) was utilized to examine the proposed model and hypotheses. Analytical results indicate that popularity, social, and fashion needs significantly influence individual`s self-disclosure; while entertainment and social needs significantly influence individual`s real-time information sharing behavior. Moreover, both individual`s self-disclosure and real-time information sharing behavior have positive relationship with the level of social support she/he perceived.
    Relation: 資訊管理學報, 19(1), 81-103
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    81-103.pdf5387KbAdobe PDF2820View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback