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| Title: | 綜藝節目的組織作為：由TVBS《女人我最大》價值鏈分析節目輸出模式
Organizing Variety Show: Analyzing the Program Export Model of `Lady First` in TVBS |
| Authors: | 葉毓君
Yeh, Yu Chun |
| Contributors: | 蕭瑞麟
Hsiao, Ruey Lin
葉毓君
Yeh, Yu Chun |
| Keywords: | 組織作為
制度形塑
知識管理
組織脈絡
Organizing practices
shaped institution
knowledge management
organizing context |
| Date: | 2013 |
| Issue Date: | 2014-11-03 10:10:44 (UTC+8) |
| Abstract: | 為什麼有些電視節目推出後出師未捷身先死，可是有的節目卻能歷久而彌新？當一項創新能夠持續產生績優的成效，背後的組織脈絡會是何種樣貌，而即使作法受到許多對手競相傚仿卻也難以學其精華。這個議題需要分析知識如何可以被有效的保留。特別面對複雜的組織知識，企業應該如何整理知識記憶更是一大挑戰。如何讓知識有效地被傳承，是本文關注的重點。本研究以TVBS電視台推出之《女人我最大》為案例，分析該節目製作過程獨特的價值鏈，點出其中六大關鍵角色（主持人、達人、女人軍團、製作團隊、技術團隊、業務團隊），調查每一個角色所發展出的組織作為，並嘗試理解這些作為所衍生的制度以及其影響。唯有理解制度形塑的過程，才能有效解讀組織知識的意義，體會成員在特定時空環境下的工作內涵。如此，以制度的型式，知識才能落實地被保留與傳承。企業也才能增加移轉知識到組織疆界之外的可能性。
Why would some television programs fail to sustain for long after its launch, but others could become durable and long lasting? To put this inquiry into a more general sense, how may a particular form of innovation consistently show outstanding performance, even when rivals want to replicate its work practices would become difficult. This requires us to understand the dynamics of organizational context behind such an innovation, and investigate why a firm’s practices of organizing may not be acquired easily. To examine this issue, we need to analyze how an organization’s knowledge could be effectively stored and utilized. Particularly, when a firm deals with a set of complex knowledge, the preservation of such organization memory become challenging. The analysis of how to pass down a legacy of experiences and store it as a system of knowledge is an anchor point of this thesis. This research investigates a renowned TV program ‘Lady First’ produced by TVBS; and analyzes the unique value chain within the production process. This study unearths six critical roles (the host, expert, women troop, production team, technical team, and sales team), and identifies the organizing practices developed from each role. This study further surfaces the institution (or systems of knowledge) underlying these organizing practices and traces its influences. The processual understanding of how an institution is shaped by certain organizing practices helps us interpret the implication of organization knowledge and appreciate the value of work practices established by specific organizational actors. By so doing, knowledge could be preserved more effectively and pass on over time through shaped institution. Moreover, firms could increase the possibility of transfer such knowledge beyond their organizational boundary. |
| Reference: | • 中文文獻
李金玲，2009，《電視節目產製流程與知識管理研究-以八大電視頻道「娛樂百分百」為例》，世新大學廣播電視電影學研究所。
陳哲彬，2010，《電視節目製作關鍵流程與績效管理模式之研究》，臺北科技大學商業自動化與管理研究所學位論文。
游玉琦，2008，《節目品牌建立與品牌延伸策略-以TVBS-G節目「女人我最大」為例》，臺灣師範大學大眾傳播研究所碩士論文。
蔡明瑾，2013，《平台優勢：「女人我最大」電視節目的商業模式創新》，政治大學商學院經營管理碩士學程碩士學位論文。
廖宣怡，2011，《中國大陸電視歌唱選秀節目產製之個案研究－以湖南衛視「超級女聲」、「快樂男聲」為例》，臺灣藝術大學廣播電視學系碩士班。
蕭瑞麟，2013，《思考的脈絡：掌握問題全貌，創新更成功》，台北：天下文化。
蕭瑞麟、歐素華、陳蕙芬，2011，「市集脈絡：由組織例規分析資訊科技的創新來源」，《中山管理評論》，第19期，第2卷，461-493頁。
蕭瑞麟、廖啟旭、陳蕙芬，2011，越淮為枳：從實務觀點分析跨情境資訊科技移轉，《資訊管理學報》，第18期，第2卷，131-160頁。
• 英文文獻
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
101932117
102 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101932117 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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