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    题名: 電子賀卡自助式設計系統－以互動演化式計算為基礎
    The development of self-design system for greeting cards based on interactive evolutionary computing
    作者: 楊筱芳
    Yang, Hsiao Fang
    贡献者: 楊亨利
    Yang, Heng Li
    楊筱芳
    Yang, Hsiao Fang
    关键词: 互動演化式計算
    自助
    賀卡
    創意設計
    interactive evolutionary computing
    do-it-yourself
    greeting card
    creative design
    日期: 2013
    上传时间: 2014-11-03 10:08:42 (UTC+8)
    摘要: 企業製程走向模組化，資訊技術持續進步，市場競爭激烈，產品生命週期縮短，市面上充斥著各式各樣的產品（資訊過載）。行銷3.0的年代又稱之為參與者的年代，消費者開始要求互動與共創價值（創意），以用戶為中心的產品設計逐漸受到重視，特別是數位設計。與系統互動的過程中，可能會面臨人們的需求改變（需求不明確）與需求無法明確描述（資料稀少）的問題。因此，本論文以互動演化式計算為核心，以自助式概念提出一個賀卡設計系統（名為SDGCS），用以解決資訊過載、資料稀少與需求不明確的創意設計問題。
    在資料處理階段，SDGCS提出新的影像處理方式，結合質性與量化的資料，讓影像能夠進行更精準的比對。在進入系統的操作階段，SDGCS以專家設計的影像布置，讓非專家的使用者能輕鬆設計。在互動階段，SDGCS提供使用者多種自助模式（如影像拖曳、影像多種幅度的改變），讓使用者在有了明確設計方向後，可以自己主導與更快完成設計。
    為確保兩組受測者的同質性，本論文以問卷評測進行分組，然後才進入實驗。本論文比較傳統互動演化式計算的系統（名為GCS）與SDGCS受測者的系統操作內容與系統使用的認同度（問卷），實驗結果指出：一、SDGCS的使用者比GCS的使用者更投入在賀卡內容的設計，二、不論是SDGCS或是GCS，專家提供的賀卡布置讓使用者能夠很快就完成賀卡封面設計，三、SDGCS的使用者可以在短的搜尋次數裡找到合用的影像來進行賀卡封面設計，四、GCS或SDGCS都能取得使用者的認同，但是GCS的使用者渴望使用賀卡封面內物件的變化（也就是SDGCS所提供的功能）。五、多數受測者滿足SDGCS所提供的自助功能，少數受測者追求更精緻的自助功能。
    本論文以自助概念嵌入互動演化式計算的系統解決資訊過載、資料稀少與需求不明確的創意設計問題，但是數位產品的設計不只是只有影像組合，未來的研究應該可以更深入的探討文字的意涵與風格等問題。
    Business manufacturing processes are moving towards modularity. Because of continuing advances in information technology and market competition, there is a tendency of shortened product life cycles, and a wide variety of products can be seen in the market (i.e. information overload). Marketing 3.0 is also known as the age of the participant`s age. Consumers started to request interaction with designers to create the value (creativity) of a product. User-centered product designs have attracted more and more attention, especially digital designs. In the course of interacting with the system, designers may face some issues, such as changes in people`s demands (i.e. unclear demands) and insufficient descriptions of people’s demands (i.e. data scarcity). Therefore, in order to solve the problems of information overload, creativity, and data scarcity, the thesis research was done to offer a self-design greeting card system (SDGCS) by the use of interactive evolutionary computing.
    In the stage of processing the data, the SDGCS provides a new way of image processing that combines qualitative and quantitative data. It allows images to be more accurately found. In the operational stage, the SDGCS provides professional design layouts, and make it easy for non-professional users to design. In the interaction stage, the SDGCS offers users a variety of self-design modes, such as movement of images, changes in levels of image. It allows users to have a better idea of designing a card and can complete their designs in an autonomous way more quickly.
    Before carrying out the experiment, in order to ensure the homogeneity of the two groups of participants, participants were grouped based on questionnaire results. Then, the researcher moved on to do the experiment. The researcher used a questionnaire to compared participants’ operation and experiences of using traditional interactive evolutionary computing system (GCS) and SDGCS. Research results indicate that, first, the participants of the SDGCS group were more engaged in than the participants of the GCS group were. Second, both the SDGCS and the GCS groups can quickly complete a greeting card cover design, using the professional greeting card layout provided. Third, participants of the SDGCS can find suitable images for greeting card cover design in only a limited times of search. Fourth, Both the GCS or the SDGCS are acceptable to participants of the research. However, the GCS groups claimed to prefer to have various designs in card image, which is one of the featured functions provided by the SDGCS). Fifth, a lot of people satisfy functions provided by the SDGCS; a few peoples pursue elaborate self-design functions.
    In this paper, the researcher used self-design based interactive evolutionary computing to solve the problems of information overload, creativity, and data scarcity in digital designing. However, the design of digital products is more than the integration of images. Future research can be conducted to explore what messages the texts of a greeting card intend to convey, the style of a greeting card, and so on.
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    描述: 博士
    國立政治大學
    資訊管理研究所
    94356507
    102
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    数据类型: thesis
    显示于类别:[資訊管理學系] 學位論文

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