| Reference: | Aaker, D.A. (1996), Building Strong Brands, The Free Press, New York, NY.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-20.
Dodds, William B., & Grewal, D. (1991). Effect of price, brand and store information on buyer’s product evaluation. Journal of Marketing Research, 28(3), 307- 319.
Greco, A.J. & Paksoy, C.H. (1989) Profiling the mature fashion-conscious apparel shopper. Akron Business and Economic Review, 20, 7–23.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value and behavioral intentions. Journal of Marketing, 62(2), 46-59.
Grönroos, Christian (2002) Service Management och marknadsföring – en CRM ansats Malmö: Liber
Heribert, G., Huettl, V., 2010. Are scarce products always more attractive? The interaction of different types of scarcity signals with products’ suitability for conspicuous consumption. International Journal of Research in Marketing 27(3): 225–235.
Herzog, H. (1963), “Behavioral science concepts for analyzing the consumer”, Marketing and the Behavioral Sciences, in Bliss, P. (Ed.), Allyn and Bacon Inc, Boston, MA, pp. 76-86.
Chaudhuri, H.R., Majumdar, S., 2010. Conspicuous consumption: is that all bad? Investigating the alternative paradigm. Vikalpa: The Journal for Decision Makers 35(4): 53–59.
Chaudhuri, H.R., Majumdar, S. 2006. Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review 11: 1–18.
De Chernatony, L., & McDonald, M. (1998). Creating powerful brands. Oxford: Butterworth-Heinemann.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Kapferer, J.N. (1997), Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 2nd ed., 3. Kogan Page Limited, London.
Kapferer, Jean-Noël (2004) The New Strategic Brand Management – creating and sustaining brand equity long term, London: Kogan Page
Kerlinger, F.N., Lee, H.B., 2000. Foundations of Behavioural Research. Harcourt College Publishers: New York.
Kotler, Philip. Armstrong, Gary. Wong, Veronica and Saunders, John. 2008, Principles of Marketing, Fifth European Edition, Pear-son Education Limited.
Koubaa, Y. (2008), “Country of origin, brand image perception, and brand image structure”, Asia Pacific Journal of Marketing and Logistics, Vol. 20 No. 2, pp. 139-55.
Jonathan, G. & Mills, M.K. (1982) Fashion life cycle, self-concept, shopping orientation, and store patronage: an integrative analysis. Journal of Retailing, 58, 64–87.
Jiang, Z., & Benbasat, I. (2007). Research Note Investigating the Influence of the Functional Mechanisms of Online Product Presentations. Information Systems Research, 454-470.
Lin. (2012, July 1). The Effects of Product Scarcity on Conspicuous Consumption and Status Consumption. Retrieved from http://thesis.topcoglobal.com/TopcoTRC/PDF/2012_Recipients.pdf
Low, G.S. & Lamb, C.W. (2000). The measurement and dimensionality of brand association, Journal of Product and Brand Management, Vol. 9 No. 6, 50-68.
Macdonald, E. K., & Sharp, B. M. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48, 5-15.
McGuire, W. J. (1976). Some internal psychological factors influencing consumer choice. Journal of Consumer Research, 2(March), 302-319.
Percy, L., & Rossiter, J. R. (1992). A model of brand awareness and brand attitude advertising strategies. Psychology & Marketing, 9, 263-274.
Porter, M.E., 1974. Consumer behavior, retailer power and market performance in consumer goods industries. Rev. Econ. Stat., 56(4): 419-436.
Ross, S. (2000) Senior webizens. Brandweek, 41, 46.
Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. New York: McGraw-Hill.
Saad, G. & Vongas, J.G., 2009. The effect of conspicuous consumption on men’s testosteronel evels. Organizational Behavior & Human Decision Processes 110(2): 80–92.
Schoen Bachler, D.D., 2004. Building brand loyalty through individual stock ownership. J. Prod. Brand Manage., 13(7): 488-497.
Shwu-Lng, W. & L. Chen-Lien, 2009. The influence of core brand attitude and core- brand perception on purchase intention towards extended product. J. Mark. Logistics, 21(1): 174-194.
Sproles, G.B. & E.L. Kendall, 1986. A methodology for profiling consumers’ decision-making styles. J. Consum. Aff., 20(2): 267-279.
Summers, J.O. (1970) The identity of women’s clothing fashion opinion leaders. Journal of Marketing Research, 7, 178–185.
Tong, X., & Hawley, J. (2009). Measuring Customer-based Brand Equity: Empirical Evidence From The Sportswear Market In China. Journal of Product & Brand Management, 262-271.
Veblen, T.B., 1899. The Theory of the Leisure Class. Houghton Mifflin: Boston; (Original work published 1912).
Walsh, G., Mitchell, V.W. & Thuran, T.H. (2001) German consumer decision-making styles. The Journal of Consumer Affairs, 35, 73–96.
Wang, 2004. Consumer decision-making styles on domestic and imported brand clothing. Euro. J. Marketing, 38(1-2): 239-252.
Wong, N.Y., Ahuvia, A.C., 1998. Personal taste and family face: luxury consumption in confucian and western societies. Psychology and Marketing 15(5): 423–441 |
