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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/69806


    Title: 以「電腦輔助策略教學」推廣策略矩陣之實作研究
    Other Titles: Promoting Strategic Matrix with Computer-Aided Strategy Instructor.
    Authors: 司徒達賢
    Contributors: 企業管理研究所
    Keywords: 策略矩陣;策略管理;電腦輔助策略教學(電腦策略師)
    Strategic matrix;Strategic management;Computer aided strategyStrategic matrix;Strategic management;Computer aided strategyinstructor (CASI)
    Date: 1997
    Issue Date: 2014-09-11 17:43:53 (UTC+8)
    Abstract: 本研究係依據司徒達賢教授所發展之「策略矩陣分析法」,針對台灣地區汽車業、針織業、冷凍食品加工業、營建業、個人電腦業等五大產業,進行產業分析與策略分析。然後將分析之結果,以「媒體大師」軟體,編製成電腦動畫(簡稱「電腦策略師」)做為介紹產業、策略之教學工具,以利策略矩陣觀念與方法之推廣。< 本研究之成果,除了一套「電腦策略師」動畫之外,亦在發展內容之過程中,將策略矩陣分析法(尤其是產業分析之部分)做了更為詳細之規範,並使之成為分析與描繪產業之極佳觀念架構。<
    Relation: 行政院國家科學委員會
    計畫編號NSC86-2416-H004-019
    Data Type: report
    Appears in Collections:[企業管理學系] 國科會研究計畫

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