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    题名: 產品成為主流之過程與影響因素
    Mainstream Products: Formation and Determinant Factors
    作者: 陳年億
    Chen, Nein Yi
    贡献者: 何靜嫺
    Ho, Shirley
    陳年億
    Chen, Nein Yi
    关键词: 網絡
    學習
    流行
    動態行為模型
    重複加權平均
    馬可夫鍊
    network
    learning
    popular
    dynamic behavior model
    repeated weighted average
    Markov chain
    日期: 2014
    上传时间: 2014-09-01 13:51:28 (UTC+8)
    摘要: 本文模型來自於DeGroot (1974)的模型，以此模型為基礎延伸至兩產品之架構，並利用比較效果與網絡效果疲乏之間的交互作用，而得到了本文的定理2.。此定理2.可解釋許多市場上，廠商選擇其產品推出時間而影響其銷售量之變化。因此，本文對於兩廠商的競爭提出了一個新觀點：廠商因何時推出其產品，而能使得其產品成為主流。我們討論的不是價格或者品質的競爭，而在於產品相對推出的時間，因此，本文在定理2.得到了一個充分條件，這個條件讓廠商知道應何時推出其產品，而此產品可成為市場上之主流產品。
    參考文獻: 1.Acemoglu, D., Ozdaglar, A., & ParandehGheibi, A. (2010). Spread of (mis) information in social networks. Games and Economic Behavior, 70(2), 194-227.
    2.Acemoglu, D., & Ozdaglar, A. (2011). Opinion dynamics and learning in social networks. Dynamic Games and Applications, 1(1), 3-49.
    3.Axelrod, R. (1997). The dissemination of culture a model with local convergence and global polarization. Journal of conflict resolution, 41(2), 203-226.
    4.Banerjee, A. V. (1992). A simple model of herd behavior. The Quarterly Journal of Economics, 797-817.
    5.Bikhchandani, S., Hirshleifer, D., & Welch, I. (1992). A theory of fads, fashion, custom, and cultural change as informational cascades. Journal of political Economy, 992-1026.
    6.Crawford, V. P., & Sobel, J. (1982). Strategic information transmission.Econometrica: Journal of the Econometric Society, 1431-1451.
    7.Deffuant, G., Neau, D., Amblard, F., & Weisbuch, G. (2000). Mixing beliefs among interacting agents. Advances in Complex Systems, 3(01n04), 87-98.
    8.DeGroot, M. H. (1974). Reaching a consensus. Journal of the American Statistical Association, 69(345), 118-121.
    9.DeMarzo, P. M., Vayanos, D., & Zwiebel, J. (2003). Persuasion bias, social influence, and unidimensional opinions. The Quarterly Journal of Economics, 909-968.
    10.Friedkin, N. E., & Johnsen, E. C. (1997). Social positions in influence networks.Social Networks, 19(3), 209-222.
    11.French Jr, J. R. (1956). A formal theory of social power. Psychological review,63(3), 181.
    12.Galeotti, A., Ghiglino, C., & Squintani, F. (2013). Strategic information transmission networks. Journal of Economic Theory, 148(5), 1751-1769.
    13.Jackson, M. O. (2010). Social and economic networks. Princeton University Press.
    14.Jadbabaie, A., Molavi, P., Sandroni, A., & Tahbaz-Salehi, A. (2012). Non-Bayesian social learning. Games and Economic Behavior, 76(1), 210-225.
    15.Krause, U. (2000). A discrete nonlinear and non-autonomous model of consensus formation. Communications in difference equations, 227-236.
    16.Mueller‐Frank, M. (2013). A general framework for rational learning in social networks. Theoretical Economics, 8(1), 1-40
    17.Pan, Z. (2010). Trust, influence, and convergence of behavior in social networks.Mathematical Social Sciences, 60(1), 69-78.
    18.Teraji, S. (2003). Herd behavior and the quality of opinions. The Journal of Socio-Economics, 32(6), 661-673.
    描述: 碩士
    國立政治大學
    經濟學系
    101258030
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1012580301
    数据类型: thesis
    显示于类别:[經濟學系] 學位論文

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