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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/69449


    Title: 目標行銷工具的應用-以C公司優惠券系統為例
    Targeting campaign tool study in C company- take couponing system as an example
    Authors: 高坤土
    Contributors: 李易諭
    高坤土
    Keywords: 目標行銷
    優惠券系統
    零售業
    Date: 2013
    Issue Date: 2014-09-01 13:46:29 (UTC+8)
    Abstract: 英國TESCO導入CRM系統後，從激烈的競爭環境中脫穎而出，躍身為英國第一大零售商，南韓Homeplus在地鐵候車月台導入虛擬商店的成效也相當亮眼，回顧台灣零售業亦處於競爭激烈的情況，便利商店與量販店的密度在亞洲名列前茅，本研究以台灣家樂福為個案，探討家樂福顧客忠誠計畫中的目標行銷工具之效益。家樂福目標行銷工具-以優惠券系統為主體，透過優惠券系統開展新形態促銷活動的程序；因此本研究以優惠券系統出發點，探討創新、客戶服務、營運績效彼此間是否具有正向之影響。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    101932136
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101932136
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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