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| Title: | 採用B2B電子商務平台速度與出口績效之關係 --- 以公司內外部因素作為干擾變數
The Effects of Speed of B2B E-Markets Adoption on Firm Performance: Internal and External Factors as Moderator |
| Authors: | 楊詠淨
Yang, Yeong Jing |
| Contributors: | 簡睿哲
Jean, Ruey Jer
楊詠淨
Yang, Yeong Jing |
| Keywords: | B2B電子商務平台
採用速度
干擾變數
B2B electronic commerce
adoption speed
moderator |
| Date: | 2013 |
| Issue Date: | 2014-09-01 13:45:21 (UTC+8) |
| Abstract: | 近年來電子商務發展快速，除了使用電子商務平台的企業迅速增加，電子商務也正快速改變整體商業環境。電子商務之所以如此受到重視，和其能帶來的眾多好處有關：降低交易成本、提昇效率以及強化原先的交易規模等等。如今，電子商務的使用已成為不可擋的趨勢，因此，與電子商務相關的議題，對企業所帶來的影響可說是非常重要且值得探討的主題。
由於過去鮮少有研究以先進者優勢的理論觀點，切入探討採用B2B電子商務速度所帶來的效益，以及鮮少有研究探討其中是否有其他變數可能會增加或削弱兩者間的關係。因此本研究旨在探討採用B2B電子商務平台速度與出口績效之關係，並且佐以公司內部以及外部因素作為干擾變數。
本文共蒐集151家中小企業作為研究對象，並以階層迴歸作為分析方法，進一步釐清採用B2B電子商務平台速度對出口績效之關連性，並且將經營管理能力、海外地區多樣性、制度缺失以及法律制度四因素做為干擾變數，研究這四個因素是否會強化採用B2B電子商務平台速度對出口績效之效果，補充過去文獻鮮少探討之觀點。
研究結果顯示，當一企業成立後，較快採用B2B電子商務平台的企業，會對出口績效有正向的影響。而在其他公司內部及外部環境的干擾之下，也發現經營管理能力、海外地區多樣性以及法律制度此三個干擾因素，都會加強較快採用B2B電子商務平台會對出口績效有提昇的影響，僅有制度缺失會強化較快採用B2B電子商務平台會對出口績效有降低的影響。冀望本研究之結果能為企業決策者在考慮是否要採用電子商務時，提供一些參考與建議。
Commercial surrounding has been changing rapidly for past few years due to development of electronic commerce and many companies start to deploy e-commerce extensively in their enterprise value chains. The reason why e-commerce plays such an important role between companies is that it not only can manage inventory using electronic links to suppliers, to strengthen online integration with distributors and business partners, but also can design and customize products and services, and make transaction more effectively.
In this paper, I study the effects of speed of B2B E-Markets adoption on firm performance and add four factors as moderator. To examine my hypotheses, I collected data from 151 firms on a famous B2B e-market website and use blockwise hierarchical approach (McGrath 2001) to analyze. Factors that may have impacts on direct effect was classified into two categories- (1) internal; (2) external. To be more detail, managerial competence is included in internal factor; geographical diversity, institutional voids and legal institution are included in external factors.
Final analyses showed that there was a direct benefit of early B2B E-Markets adoption on firm performance. Also, the results suggest that the higher the managerial competence, geographical diversity and legal institution are, the better firm performance will be if firms adopt e-commerce rapidly. However, with higher institutional voids, early B2B E-Markets adoption will have no benefit on firm performance. |
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| Description: | 碩士
國立政治大學
國際經營與貿易研究所
102351004
102 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0102351004 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營與貿易學系 ] 學位論文
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