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    题名: 新創子公司初期階段影響績效之關鍵因素研究
    THE RESEARCH ON THE KEY FACTORS OF PERFORMANCE IN THE INITIAL STAGE OF THE NEW SUBSIDIARY
    作者: 王國華
    贡献者: 郭炳伸
    王國華
    关键词: 新創子公司
    社會交換理論
    關鍵影響因素
    new enterprise
    social exchange theory
    key impact factor
    日期: 2013
    上传时间: 2014-08-25 15:17:37 (UTC+8)
    摘要: 根據經濟部中小企業處每年公布的中小企業白皮書中顯示，台灣新創企業每年約為九至十萬家左右，這樣的數據呈現出台灣新創企業經濟活動的潛力，但相關分析指出在新創公司的前五年內，有許多以失敗收場的例子，另外由過去的文獻中發現，雖已有許多相關的研究，但企業位於不同的成長階段中，該面對的事物也有所不同，因此不同階段的關鍵影響因素也不盡相同，因此本研究鎖定新創子公司位於初期階段時，分析影響企業績效之關鍵因素。
    本研究在資料蒐集方面，針對高階管理者以立意抽樣的問卷調查方式進行蒐集，範圍涵蓋電子業、資訊業、旅遊業、餐飲業、建築業、纺織業、食品業、汽車零件業和網路通訊業，共計58份有效問卷，最後並透過統計手法，整理並歸納出創業初期階段績效的關鍵影響因素。本研究結果發現，各企業在面臨須創立子公司時，時最主要的考量有三點，分別為溝通、投機行為與經營能力，其中又以投機行為的影響為最大，希望能提供後續創業者參考以提升成功之機會。
    參考文獻: 中文部分
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    余倩文，2013。創業環境與個人創業成功關鍵因素分析之研究－以創業楷模得主為例，國立政治大學碩士論文。
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    英文部分
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    Pressey, A. D. & Mathews, B. P. (1998). Relationship marketing and retailing: Comfortable bedfellows? Customer Relationship Management, 1(1), 39-53.
    Sapienza, H. J. & Korsgaard, M. A. (1996). Procedural justice in entrepreneur-investor relations. Academy of Management Journal, 39(3), 544-574.
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    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    100932022
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100932022
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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