政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/68541

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/68541

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/68541

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/68541

Title:	常春藤創意學院 Ivy Creativity Institute
Authors:	蔡慧君 Tsai, Angel
Contributors:	劉助 Liu, James 蔡慧君 Tsai, Angel
Keywords:	創意兒童諮詢兒童興趣獎學金關係 Creativity Children Consulting Children’s Interest Scholarship Relationship
Date:	2013
Issue Date:	2014-08-12 14:04:02 (UTC+8)
Abstract:	常春藤創意學院 Ivy Creativity Institute (ICI) is designed for children from 2 to 6 years-old before they attend elementary school. ICI provides many classes for parents and children to take during the week and weekend depending on their schedule and need. We offer indoor activities and outdoor activities such that parents and children can pick the subjects is more interesting to them to spend their wonderful days together. Our classes are creative for parents and children that they won’t see in the traditional pre-school or private learning center. Each class has its own credits so parents can just purchase credit money and register for classes they want to join. ICI also provides children education consulting service so we can observe based on children’s interests and designs a series of classes for them to attend and enjoy all the activities. Ivy Creativity Institute helps you and your children to win at the beginning not only in scholarship, but also in relationship and have a great time in parenting. 1. Executive Summary 1 2. General Company Description 3 2.1. Mission Statement 3 2.2. Company Goals and Objectives 3 2.3. Company Logo 4 3. Products and Services 6 4. Marketing Plan 9 4.1. Market Summary 9 4.2. Market Needs 10 4.3. Market Growth 11 4.4. SWOT Analysis 12 4.5. Competition 14 4.6. Marketing Strategy 15 5. Operational Plan 19 6. Financial Plan 21 6.1. Break-even Analysis 23 6.2. Projected Profit and Loss 24 6.3. Projected Cash Flow 26 7. Conclusion 28 Reference 29
Reference:	1. Banqiao household registration office: Population database and figures. June 14, 2014. http://www.banqiao.ris.ntpc.gov.tw/_file/1180/SG/40509/D.html 2. IBISWorld: Day care market research report. March 2014. http://www.ibisworld.com/industry/default.aspx?indid=1618 3. Class brochures: welcome to first grade. Aug 13, 2010. http://www.catawbaschools.net/schools/Startown/staff/Michelle_Meis/My%20Documents/Brochures%20Flyers02.jpg 4. Opening and operating a child care center: insurance for employee. June 22, 2014. http://www.childaction.org/providers/booklets/docs/ccresourceguide.pdf 5. Financial plan: break-even analysis. http://www.bplans.com/day_care_business_plan/financial_plan_fc.php 6. Break-even (economics) from Wikipedia. May 9, 2014. http://en.wikipedia.org/wiki/Break-even_(economics) 7. Child care business: the financial plan – profit and loss. June 24, 2014. http://www.bplans.com/child_care_business_plan/financial_plan_fc.php 8. ROC: Return of Capital. April 17, 2014. http://en.wikipedia.org/wiki/Return_of_capital
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 100933010 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100933010
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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