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政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/68330

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/68330

Title:	Ubiquitous Collaborative iTrust Service: Exploring Proximity Collective Wisdom
Authors:	黃元巨;苑守慈
Contributors:	資管系
Keywords:	Ubiquitous e-service;Trust;Proximal collective wisdom;Ad-Hoc ubiquitous environment
Date:	2008
Issue Date:	2014-08-06 14:01:54 (UTC+8)
Abstract:	Ubiquitous e-service is one of the most recent links in the chain of evolution that has characterized the different eras of the internetworking environment. In order to leap the trust barrier for the users to embrace these ubiquitous e-services, we present a collaborative iTrust e-service for exploring proximal collective wisdom in the ad-hoc ubiquitous environment. By highlighting the homophily of e-service participants, these isolated individuals can be treated as a group with proximity. Proximity thus enables ad-hoc e-service participants to contribute their strength for ubiquitous collective wisdom. Simulation outcomes for trust decision quality enhancement show significant improvement over traditional designs. The iTrust e-service makes it possible for users to collaborate with the nearby user groups for establishing a reliable and trustworthy interaction environment. It also facilitates and empowers the potential benefits of various ubiquitous e-service applications.
Relation:	Information Systems Frontiers, 11(1), 43-60
Data Type:	article
DOI link:	http://dx.doi.org/10.1007/s10796-008-9148-6
DOI:	10.1007/s10796-008-9148-6
Appears in Collections:	[Department of MIS] Periodical Articles

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