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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/68248


    Title: HW婚禮顧問整合事業計畫
    HW Wedding Integrated Services Business Plan
    Authors: 李若慧
    Lee, Theresa
    Contributors: 何小台
    Ho, Chester
    李若慧
    Lee, Theresa
    Keywords: HW婚禮
    婚禮計畫者
    婚禮整合計畫
    HW Wedding
    Wedding Planner
    Integrated Wedding Plan
    Date: 2013
    Issue Date: 2014-08-06 11:43:23 (UTC+8)
    Abstract: HW婚禮顧問整合事業計畫
    HW Wedding is a wedding planning company who is the experts of wedding planning, we help to make every bride-to-be’s dream wedding come true through in depth insight mining, unchained creativity and solid execution, creating an unique and unforgettable experience for our customers and their guests. Wedding planning is a growing business in Taiwan market with 20% growth rate every year. Through this business plan, HW Wedding wishes to accomplish in wedding industry and to perform more delicate services to potential customers. HW Wedding follows the “Business Model Canvas” to develop business plan. Starting from identify our value proposition, all ATL and BTL plans is designed to achieve such value. After financial assessment, HW Wedding believes that we can gradually approach our goals in near future.
    Reference: 1. 卓怡君，台灣結婚消費發展趨向。臺灣經濟研究月刊。31 卷 12 期
    2. 王嵩容(2002) ，台北市婚宴市場消費者行為之研究。淡江大學。碩士論文
    3. 2007~2012 Department of Household Registration data
    4. Executive Yuan, Directorate-General of Budget, Accounting
    5. 黃彥達(2002)，數位之牆大字報，台北市：數位人資訊。
    6. 邱莉燕(2005)，精緻行銷搶千億元幸福商機，今周刊445期
    7. Ministry of Economic Affairs, R.O.C.
    8. 2013 Customer Data, Hotel Victoria
    9. 阮昌銳(1989) ，中國婚姻習俗之研究。台北:台灣省立博物館。
    10. 許順旺(2007) ，觀光旅館及大型餐飲婚宴市場現況及未來發展之趨勢。餐旅暨家政學刊，4(3)，243-267。
    11. 陳冠雅(2008)，婚宴市場行銷策略之研究 - 以台北市國際觀光旅館與婚宴廣場比較為例，銘傳大學，碩士論文。
    12. 陳郁翔、蔡淳伊(2006)。喜宴－台灣餐飲業婚禮宴會飲食文化。中華飲食文化基金會會訊，12(1)，18-26。
    13. 楊麗穎(2006) ，台灣國際觀光旅館宴會廳之新郎、新娘對婚宴滿意度與忠誠度之研究─以客製化為中介效果。輔仁大學。碩士論文
    14. 楊秋聲(2013) ，傳統婚宴會館主導婚宴市場之關鍵成功因素─以桃園某婚宴會館為例
    15. 經濟部商業司(2009)，結婚產業研究暨整合拓展計畫
    16. 非常婚禮網站http://verywed.com/
    17. 永恆婚禮顧問網站http://www.foreverwed.com.tw/
    18. 雙囍婚禮顧問網站http://www.dhwedding.com.tw/
    19. 玉盟婚禮顧問網站http://1062467.88u.com.tw
    20. 囍客婚禮顧問網站http://www.chic999.com/Appendix
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933011
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101933011
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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