| Reference: | Brennan, L. & Brady, E. (1999). ‘Related to Marketing? Why Relationship Marketing Works for Not-For-Profit Organisations’, International Journal of Nonprofit and Voluntary Sector Marketing, 4(4): 327–337.
Brhlikova, P. (2004). “The Nonprofit Sector in the Czech Republic. “ CERGE-EI Discussion Paper No. 2004 – 128. Prague: CERGE-EI.
Retrieved from http://is.muni.cz/el/1456/jaro2006/PVTRPS/um/Nonprofit_by_Brhlikova.pdf
Bruce, I. (1995), “Do not-for-profits value their customers and their needs?”, International
Marketing Review, Vol. 12 No. 4, pp. 77-84.
Bulla, M. & Starr-Glass, D. (2006) "Marketing and non-profit organizations in the Czech Republic", European Journal of Marketing, Vol. 40 Iss: 1/2, pp.130 – 144
Lattimore, D.Baskin, O., Heiman, S.T., Toth, E.L. & Van Leuven, J.K., Public Relations: The Profession and the Practice, McGraw Hill, New York, 2004.
Chilban J. (1996). Interviewing in Depth: the Interactive Relational Approach. Thousand Oaks, California: Sage
Conway, T., & Whitelock, J. (2004). Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidized theatres and their government funders/regulators. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4). 320 - 335.
Croteau, D. and Hoynes, W. (2003) Media Society: Industries, Images and Audiences (third edition), Pine Forge Press, Thousand Oaks, pg. 303
Dolnicar, S., Irvine, H. & Lazarevski, K. (2008), “Mission or money? Competitive challenges facing public sector nonprofit organisations in an institutionalised environment”, International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, pp. 107-17.
Fric, P. (1999), Activities and Needs of Non-Profit Organizations in the Czech Republic: The Results of Quantitative Sociological Research, ICN & Agnes, Prague.
Fric,P. & Goulli, R. (2001) Neziskový sektor v České republice: Výsledky mezinárodního srovnávacího projektu Johns Hopkins University (The Nonprofit Sector in the Czech Republic: results of an international comparative project by John Hopkins university ), Eurolex Bohemia, Prague
Grunig, L. A., Grunig, J. E., & Dozier, D.M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.
Frumpkin, P. (2005). On being nonprofit. Cambridge, MA: Harvard University Press
Gallagher, K. &Weinberg, C.B. (1991). “Coping with success: new challenges for non-profit
marketing”, Sloane Management Review, Vol. 33 No. 1, pp. 27-42.
Gonzalez, L.I.A., Vijande, M.L.S. and Casielles, R.V. (2002). “The market orientation concept in the private nonprofit organisation domain”, International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 7 No. 1, pp. 55-67.
Grunig, J.E. and Hunt, T. (1984). Managing Public Relations. New York: Rinehart and Winston
Habermas, J (1996). Between facts and norms, Massachusetts, MIT Press.
Hendrix, J.A. (2001). Public Relations cases, 5th ed. Belmont, U.S.A: Wadsworth.
Herman, R.D. (ed.). (2005). The Jossey-Bass handbook of nonprofit leadership and management. San Francisco, CA: Jossey-Bass
Hulme, D. and Banks, N. (2012). ‘The Role of NGOs and Civil Society in Development and Poverty Reduction’, Brooks World Poverty Institute, University of Manchester
Retrieved from.http://www.bwpi.manchester.ac.uk/resources/Working-Papers/bwpi-wp-17112.pdf
Jenkins, H. (2006a).Convergence Culture:Where Old and New Media Collide. New York: New York University Press.
Kaldor, M, Anheier,H.,& Glasius M., eds. 2006. Global civil society 2006/7. London: Sage.
Kloudova, J., Medway, D. & Byrom, J. (2004), “Marketing in Czech firms: 1999-2003”, Management Research News, Vol. 27 Nos 1/2, pp. 43-55.
Kotler, P. (1979), “Strategies for introducing marketing into non-profit organizations”, Journal of Marketing, Vol. 43 No. 1, pp. 37-44
Kinnel M., & MacDougal J. (1997). Marketing in the non-for-profit sector, 1997. Oxford: Butterworth-Heinemann.
Knox,S. and Gruar,C. (2007). The application of Stakeholder theory to Relationship Marketing Strategy Development in a Non-profit organization. Journal of Business Ethics, Oct (I) 2007, Volume: 75 Issue: 2 pp.115-135
Ladmanová, M. (2003), "Hlíací psi demokracie: program Podpora nevladních organizací prosazujících veřený zajem (Watchdogs of Society: Program support for nonprofit organizations promoting public interest)", Grantis, Vol. 2003 No.December, pp.8.
Lewis, D., 2002, ‘Civil society in African contexts: reflections on the usefulness of aconcept’, Development and Change 3(4): 569-586.
Lewis, D., & N. Kanji, 2009, Non-Governmental Organizations and Development, Abingdon,UK: Routledge Novik, Gina. (2008) “Is there a Bias against Telephone Interviews in
Qualitative Research?” Research in Nursing an Health, Volume 31, Issue 4, pp. 391-398. Wiley
Online Library. Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/nur.20259/abstract
Lattimore, D.Baskin, O., Heiman, S.T., Toth, E.L. & Van Leuven, J.K., Public Relations: The Profession and the Practice, McGraw Hill, New York, 2004.
McCombs, M.E., & D.L. Shaw. (1972) The Agenda-Setting Function of Mass Media. Public Opinion Quarterly, Vol. 36 p.176-187
McQuail, D., 1994, Mass communication theory: An introduction, 3rd ed., Sage, London.
Miles MB, Huberman M. Qualitative Data Analysis: A Sourcebook of New Methods. 2. Beverly Hills, CA: Sage Publications; 1994.
Muller, K. Jr (2003), Češi a občanska společnost: Pojem, problemy, výhodiska, Czechs and Civil Society: Concept, Problems, and Data Filosofick setkavani/2, Triton, Praha .
O’Malley, L. and C. Tynan (2001) “Reframing Relationship Marketing for Consumer Markets, Interactive Marketing, 2(3), 240-246.
Pasekova, L. (2011). Komunikační struktura a komunikační kanály používané brněnskou skupinou Amnesty international. (Communication Structure and Communication Channels Used by the Brno Group of Amnesty International). Masaryk University, Brno.
Patton, J. (1996). Analysis of thinking and research about qualitative methods. New Jersey: Lawrence Erlbaum.
Pretto and Pocknee (2008). “Online project collaboration … we still have a long way to go.” ascilite 2008 Melbourne.
Retrieved from http://www.ascilite.org.au/conferences/melbourne08/procs/pretto-poster.pdf
Princen, T. (1994). “NGOs : Creating a niche in environmental diplomacy,” in Princen, T. and Finger, M. (Eds), Environmental NGOs in world politics: linking the local and the global, Routledge, London.
Report on non profit sector (2012). The 2012 CSO SUSTAINABILITY INDEX FOR CENTRAL AND EASTERN EUROPE AND EURASIA. United States Agency for International Development Bureau for Europe and Eurasia Office of Democracy, Governance and Social Transition
http://www.usaid.gov/sites/default/files/documents/1863/2012CSOSI_0.pdf
Ridgway, J. Practical Media RelationsAldershot: Gower, 1996.
Rubin H, Rubin I. (2005). Listening, hearing and sharing Social experiences. Qualitative Interviewing: the Art of Hearing Data. Thousand Oaks, California: Sage 2005; 1–18.
Sargeant, A. (2008). ‘Marketing for Nonprofit Organizations’ in Baker M.J. and Hart S.J. The Marketing Book, 6th Edition, Butterworth Heinemann, London, 526-550
Salamon, L. C. (1994). Partners In Public Service: Government-Nonprofit Relations in the Modern Welfare State. Baltimore: Johns Hopkins.
Salamon, L.M. & Anheier, H.K. (1996). The international classification of nonprofit organizations: INCPO-revision 1, 1996, Working Papers of the Johns Hopkins Comparative Nonprofit Sector Project, No. 19, Baltimore: The Johns Hopkins Institute for Policy Studies.
Salamon, L.M., Anheier, H.K. and Associates (1999), \\Global Civil Society: Dimensions of the Nonprofitt Sector", Baltimore, MD: Johns Hopkins Center for Civil Society Studies
Savitt, R. (2001). “Understanding marketing development in the Czech Republic”, European Journal of Marketing, Vol. 35 Nos 11/12, pp. 1386-97.
Scanlan, L., & VanSlyke Turk, J. (1999). Public relations case studies of thirteen nations in transition. Gainesville, FL: Institute of Public Relations Research.
Schorr,A & Schenk,M & Campbell,W (2003).Communication Research and Media Science in Europe, Mouton de Gruyter, Berlin, pg. 57
Sriramesh, K. Rivera-Sánchez,M. Soriano,C. (2013) "Websites for stakeholder relations by corporations and non-profits: A time-lag study in Singapore", Journal of Communication Management, Vol. 17 Iss: 2, pp.122 - 139 http://www.emeraldinsight.com/journals.htm?articleid=17086972&ini=aob
Slabinova,H. (2011). Public relations rozvojových neziskových organizacích. (Public Relations of Ecological NPOs). Masaryk University, Brno.
Springston, J. K., Keyton, J., Leichty, G.B., & Metzger, J. (1992). Field dynamics and
public relations theory: Toward the management of multiple publics. Journal of Public Relations Research, 4, 81-100.
Sriramesh, K., & Vercic, D. (Eds.). (2003). The global public relations handbook. Mahwah, NJ: Lawrence Erlbaum Associates.
Sternberg, E., 2010, ‘NGOs vs. civil society: reflections on the illiberal, the illegitimate, and the unaccountable’, Economic Affairs, October 2010: 22-28.
Sturges, Judith and Kathleen Hanrahan. (2004) “Comparing Telephone and Face-to-Face Qualitative Interviewing: a Research Note.” Qualitative Research, Vol. 4, No. 1, pp. 107 – 118. Sage Journals. Retrieved from http://qrj.sagepub.com/content/4/1/107.full.pdf
Svoboda, V. (2004). Základy public realations : učební text. Zlín: Univerzita Tomáše Bati.
Taylor, M. (2004). Media richness theory as a foundation for public relations in Croatia. Public Relations Review, 30, 145–160.
Taylor, M., & Kent, M. L. (1999). Challenging assumptions in international public relations: When government is the most important public. Public Relations Review, 25, 131–144.
Van Leuven, J. K., & Pratt, C. (1996). Public relations’ role: Realities in Asia and in Africa south of the Sahara. In H. M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 93–106). Mahwah, NJ: Lawrence Erlbaum Associates.
Waters,R.D. (2009) The Importance of Understanding Donor Preference and Relationship Cultivation Strategies. Journal of Nonprofit & Public Sector Marketing. 1049-5142 (Print), 1540-6997
Wei, N. (2006.) NGO Public Relations: Media and Advocacy. The Iraqi Women`s Educational Institute.
Retrieved from http://www.allindiary.org/pool/resources/4-13-ngo-public-relations-iraq-wei-2006.pdf.
Wolchik, S.L. (1991), Czechoslovakia in transition: Politics, economics and Society, Pinter publishers, London. |
