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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/67838


    Title: 台灣連鎖加盟零售業國際化策略之研究－以H便利商店為例
    A Study of the Internationalization Strategy of Taiwan`s Chain Retailing Firm - The Case of H Convenient Store
    Authors: 鄭鴻
    Cheng, Horng
    Contributors: 李易諭
    鄭鴻
    Cheng, Horng
    Keywords: 連鎖加盟業
    零售業
    便利商店
    國際化
    折衷理論
    Chain Store
    Retailing
    Convenient Store
    Internationalization
    Eclectic Paradigm
    Date: 2013
    Issue Date: 2014-07-29 16:00:09 (UTC+8)
    Abstract: 對於處於島型經濟的台灣市場的各家廠商來說，有限的內需市場是企業永續發展的一大限制，因此台灣企業往往將國際化視為重要的發展策略。

    台灣服務業發展佔台灣總GDP近7成，其中便利商店業是最為著名的產業，因此本研究以便利商店作為研究標的，進行個案公司國際化的研究。

    本研究以Dunning的折衷理論為分析主架構，輔以傳統國際化理論，分析個案公司H便利商店進行國際化的各項策略決策考慮因素，並探討個案公司未來可能發展方向。

    探討過程中，對台灣及中國大陸便利商店發展市場進行產業分析，認為台灣便利商店市場已發展至成熟期，相對仍於導入期的中國大陸市場，台灣廠商具有相對優勢。

    透過個案研究，發現台灣連鎖零售業多半因市場因素進行國際化，同時因語言文化因素、網絡關係等因素，以進入中國大陸為最大宗；在服務業上，除了傳統的FDI或合資外，應用「服務拆解」策略進行技術授權也是一項可行的方案，同時公司需注意當地未來發展與人員配置等問題。
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    3. Ball, D. A., Lindsay, V. J., & Rose, E. L. (2008). Rethinking the Paradigm of Service Internationalization: Less Resource-Intensive Market Entry Modes for Information-Intensive Soft Services. Management International Review, Vol. 48, pp. 413-431.
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    中文文獻
    1. 李仁芳（1995）。7-ELEVEN統一超商縱橫台灣—厚基組織論。遠流出版社，台北市。
    2. 李培芬（2003）。台灣加盟連鎖體系國際化與經營模式調適之研究。未出版碩士論文，國立臺灣大學國際企業學研究所，台北市。
    3. 麥嘉容（2002）。零售商在大陸市場的進入模式。未出版碩士論文，國立中山大學企業管理學系研究所，高雄市。
    4. 馬紹綸（2012）。中小型服務業國際化模式之建構。未出版碩士論文，國立台北大學企業管理學系研究所，新北市。
    5. 葉玟琪（2013）。餐飲服務業國際化過程-以台灣業者為例。未出版碩士論文，國立政治大學國際經營與貿易研究所，台北市。
    6. 許英傑（2004）。零售創新-7-ELEVEN成功之秘。中國生產力中心，台北市。
    7. 許英傑、李冠穎（2012）。連鎖管理。前程文化，新北市。
    8. 梁志毅（2009）。統一超商進入中國上海市場策略之探討。未出版碩士論文，國立政治大學經營管理碩士學程，台北市。
    9. 張輝（2012），H連鎖便利店的網路行銷策略研究，未出版碩士論文，安徽大學工商管理碩士，安徽省合肥市。
    10. 經濟部（1994）。便利商店經營管理技術實務手冊。經濟部商業司，台北市。
    11. 經濟部（2004）。中小企業白皮書。經濟部中小企業處，台北市。
    12. 經濟部商業司（2000）。連鎖店經營管理實務。中國生產力中心，台北市。
    13. 劉淑君（2004）。便利商店的經營模式與獲利模式之探討-以7-ELEVEN 及全家便利商店為例。未出版碩士論文，義守大學資訊管理學系碩士班，高雄市。
    Description: 碩士
    國立政治大學
    企業管理研究所
    101355019
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101355019
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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