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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/67615


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/67615


    Title: 亞太區IC通路商競爭力研究與轉型提案
    Competitiveness Analysis of APAC Semiconductor Components Distributors and Transformation Proposal
    Authors: 姜琮哲
    Chiang, Hank
    Contributors: 劉助
    Liu, James
    姜琮哲
    Chiang, Hank
    Keywords: 商競爭力研究
    轉型
    Competitiveness Analysis
    Transformation
    Date: 2013
    Issue Date: 2014-07-21 15:40:30 (UTC+8)
    Abstract: 亞太區IC通路商競爭力研究與轉型提案
    While Intel has been the world’s dominant PC Microprocessor maker for over two decades, it has had difficulty penetrating newer processor markets for tablets and smartphones, in which Qualcomm and Samsung are dominant. As a result Intel’s growth has slowed significantly in the last two years, in line with the declining PC shipments. To spur for the future growth, Intel needs to aggressively expand its business to mobile applications.
    This paper investigate current business model and incentive program between Intel and its APAC authorized embedded channel partners. Through the analysis, form a holistic distributor transformation strategy to accelerate on scale down initiative.
    In this paper, distributors are categorized into three categories. Components focus, system focus, and solution focus distributors. The analysis will focus on their core values and transformation paths to align with Intel’s mobile strategy.
    Keywords: Electronic component supply chain, Distributor core value, Distributor incentive program
    1. Introduction 1
    1.1. Research Motive and Purpose 1
    1.2. Methodology & Scope of Analysis 2
    1.2.1. Research Methodology 2
    1.2.2. Scope of Analysis 3
    1.3. Research Flow 4
    2. Intel and Embedded System Introduction 5
    2.1. Intel Profile 5
    2.1.1. History 5
    2.1.2. Business Model 6
    2.1.3. Competitors 6
    2.1.4. Future Growth Engine 7
    2.2. Embedded Systems (Intelligent System Devices) 8
    2.2.1 Product Characteristics 8
    2.2.2 Applications 9
    3. Distributor Core Value – Supply Chain Perspective 10
    3.1 Electronic Product Supply Chain Framework 10
    3.1.1 Logistics 12
    3.1.2 Cash Flow 14
    3.1.3 Information Flow 15
    4. APAC Distributor Business Model Deep Dive 18
    4.1 Components Focus Distributor – WPI-TWN, Synnex, Sertek, ASEC 20
    4.1.1 SWOT Analysis 22
    4.1.2 Conclusions & Recommendations 22
    4.2 System Focus Distributor – Tomen, Uniquest, WPI-IND, WPI-SIN, Dragon 24
    4.2.1 SWOT Analysis 26
    4.2.2 Conclusions & Recommendations 26
    4.3 Solution Focus Distributor – Braemac 29
    4.3.1 SWOT Analysis 31
    4.3.2 Conclusions & Recommendations 31
    5. Conclusion - Transformation Proposal 34
    5.1 Value Incentive Program 2.0 34
    5.2 Design House Program 36
    Reference 37
    Reference: 1. 胡光耀(2003) ，台灣IC通路商競爭力診斷之個案研究，淡江大學管理科學研究所碩士論文。
    2. 陳清源(2007) ，台灣半導體零件通路商經營之關鍵成功因素分析，國立臺北大學企業管理系碩士論文。
    3. 邱玉龍(2006) ，供應鏈國際化對於供應商組成之影響 – 以電子業為例，國立臺北大學企業管理系碩士論文。
    4. 李德龍(2010) ，臺灣半導體通路業轉型之供應鍊變動研究，國立台灣科技大學管理研究所EMBA碩士論文。
    5. 產業價值鏈角色定位與整合 – 課程講義
    6. 程惠玲/陳燈財/廖文宏/，期末報告-世平興業
    7. 王燈山，通路商如何作好顧客與供應商管理
    8. 陳俊安/邱重霖，價值創造與核心能力之研究：以台灣半導體通路商為例
    9. Price Water House Copper, A change of pace for the semiconductor industry?
    10. UBM Tech(2013), Distributor Customer Evaluation Study – Asia
    11. Wikipedia - Intel
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    96933010
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0969330101
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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