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    題名: 成熟的市場裡的機會：近期演變旅遊業的評估
    Opportunities in a Mature Market : An Assessment of the Recent Evolution in the Travel Industry
    作者: 鍾羽婷
    Chung, Yeu Tyng Tinna
    貢獻者: 何富年
    Ho, Foo Nin
    鍾羽婷
    Chung, Yeu Tyng Tinna
    關鍵詞: 成熟的市場
    旅遊業
    Mature Market
    Travel Industry
    日期: 2013
    上傳時間: 2014-07-21 15:40:07 (UTC+8)
    摘要: 成熟的市場裡的機會：近期演變旅遊業的評估
    As the travel industry becomes more and more saturated, many companies are faced with a highly competitive environment; hypercompetition. This paper analyzes how travel agencies have been using certain strategies to survive in a hypercompetitive environment. This paper uses a case study method through interviews to observe three different travel agencies on the strategies they use and how well aligned they are with theoretical statements that guide on how to survive in a hypercompetitive environment.

    Keywords: Hypercompetition, Travel, Strategies, Sustatinability
    參考文獻: Barnett, M., and C. Standing. "Repositioning Travel Agencies on the Internet." Journal of Vacation Marketing 7.2 (2001): 143-52. EBSCO. Web.
    Carlopio, James, Tim Kiessling, and Michael Harvey. "A Key to Prosperity in Hypercompetitive Markets: Organizational `hyperflexibility`" Trziste = Market 24.2 (2012): 187-200. Web.
    &quot;CFA De Voyages.&quot; Billet Avion, Sejour, Circuit, Croisiere, Hotel, Voiture Avec CFA De Voyages. N.p., n.d. Web. <www.cfavoyages.fr>
    Craig, Tim. “The Japanese Beer Wars: Initiating and Responding to Hypercompetition in New Product Development.” Organization Science 7.3 (1996): 302-321. EBSCO. Web.
    D`Aveni, Richard A., and Robert E. Gunther. Hypercompetition: Managing the Dynamics of Strategic Maneuvering. New York: Free, 1994. Print.
    D`aveni, Richard A., Jonathan M. Canger, and Joseph J. Doyle. &quot;Coping with Hypercompetition: Utilizing the New 7S`s Framework [and Executive Commentary].&quot; The Academy of Management Executive (1993-2005)9.3 (1995): 45-60. JSTOR. Web.
    Gummesson, Evert. &quot;In Search of Marketing Equilibrium: Relationship Marketing versus Hypercompetition.&quot; Journal of Marketing Management 13.5 (1997): 421-30. EBSCO. Web. 15 Apr. 2014.
    Hanssen-Bauer, Jon, and Charles C. Snow. &quot;Responding to Hypercompetition: The Structure and Processes of a Regional Learning Network Organization.&quot; Organization Science 7.4 (1996): 413-27. EBSCO. Web.
    Johnson, Gerry, Richard Whittington, Kevan Scholes, Duncan Angwin, and Patrick Regner. &quot;Interactive Strategies in Hypercompetition.&quot; Exploring Strategy. 10th ed. Harlow: Pearson, 2014. 209. Print.
    Matzler, Kurt, Franz Bailom, Markus Anschober, and Susan Richardson. &quot;Hypercompetition, Customer-value Competition and the New Role of Market Research.&quot; Innovative Marketing 5.2 (2009): 6-11. Web.
    Pan, B., T. Maclaurin, and J. C. Crotts. &quot;Travel Blogs and the Implications for Destination Marketing.&quot; Journal of Travel Research 46.1 (2007): 35-45. Web.
    &quot;Tours to Ukraine- Cheap Airline Tickets- Escape Tours Travel.&quot; Tours to Ukraine- Cheap Airline Tickets- Escape Tours Travel. N.p., n.d. Web. <www.escapetourstravel.com>
    &quot;Vacances Sinorama.&quot; Vacances Sinorama|华景假期|Voyage En Chine_Le Site Officiel. N.p., n.d. Web. <www.vacancesinorama.com>
    Volberda, Henk W. &quot;Toward the Flexible Form: How to Remain Vital in Hypercompetitive Environments.&quot; Organization Science 7.4 (1996): 359-74. Web.
    Wiggins, Robert R., and Timothy W. Ruefli. &quot;Schumpeter`s Ghost: Is Hypercompetition Making the Best of times Shorter?&quot; Strategic Management Journal 26.10 (2005): 887-911. EBSCO. Web.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933015
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933015
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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