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| Title: | 成熟的市場裡的機會：近期演變旅遊業的評估
Opportunities in a Mature Market : An Assessment of the Recent Evolution in the Travel Industry |
| Authors: | 鍾羽婷
Chung, Yeu Tyng Tinna |
| Contributors: | 何富年
Ho, Foo Nin
鍾羽婷
Chung, Yeu Tyng Tinna |
| Keywords: | 成熟的市場
旅遊業
Mature Market
Travel Industry |
| Date: | 2013 |
| Issue Date: | 2014-07-21 15:40:07 (UTC+8) |
| Abstract: | 成熟的市場裡的機會：近期演變旅遊業的評估
As the travel industry becomes more and more saturated, many companies are faced with a highly competitive environment; hypercompetition. This paper analyzes how travel agencies have been using certain strategies to survive in a hypercompetitive environment. This paper uses a case study method through interviews to observe three different travel agencies on the strategies they use and how well aligned they are with theoretical statements that guide on how to survive in a hypercompetitive environment.
Keywords: Hypercompetition, Travel, Strategies, Sustatinability |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933015
102 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101933015 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Size | Format | |
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| 301501.pdf | 421Kb | Adobe PDF2 | 274 | View/Open |
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