Reference: | 一、 中文部份 江惠蘭(2003)。不同性刺激形式所引發的性幻想程度對廣告效果之影響。國立中央大學企業管理研究所碩士論文。
二、 英文部份 Adaval, R., & Wyer Jr, R. S. (1998). The role of narratives in consumer information processing. Journal of Consumer Psychology, 7(3), 207-245. Baker, Micheal J. and Gilbert A. Churchill, Jr. (1977), The Impact of Physically Attractive Models on Advertising Evaluation, Journal of Marketing Research, 14 (November),538-555. Belch, G. E., Belch, M. A., & Villarreal, A. (1987). Effects of advertising communications: Review of research. In J. Sheth (Ed.), Research in Marketing Vol. 9, (pp. 59-117). New York: JAI Press. Belch, Michael A.. Barhro E. Holgerson, George E. Belch, and Jerry Koppman (1981), Psychophysiological and Cognitive Responses to Sex in Advertising, Advances in Consumer Research. Vol. 9, Andrew A. Mitchell, ed., St. Louis: Association for Consumer Research, 424-427. Byrne, D. (1977). Social psychology and the study of sexual behavior. Personality and Social Psychology Bulletin. 3. 3-30. Chang, C. (2012). The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model. Psychology & Marketing, 29(12), 956-967. Chestnut, R. W., LaChance, C. C., and Lubitz, A. (1977), The Decorative Female Model: Sexual Stimuli and Recognition of Advertisements, Journal of Advertising, 6, (3), pp. 11-14. Courtney, A.E., & Whipple, T.W. (1983). Sex, stereotyping and advertising. Lexington, MA: Heath Dudley, S. C. (1999). Consumer attitudes toward nudity in advertising. Journal of Marketing Theory and Practice, 79(4), 89-96. Edson, E. J. (2004). Imagine yourself in the product. Journal of advertising, 33(2), 37-48. Garretson, and Niedrich.(2004), Creating Character Trust and Positive Brand Attitudes, Journal of Advertising, 33 (2), p.25-37 Given, D. B. (1983). Love signals. New York: Crown. Grazer, W. F., & Keesling, G. (1995). The effect of print advertising’s use of sexual themes on brand recall and purchase intention: A product specific investigation of male response. Journal of Applied Business Research, 11(3), 47-58. Harris, R. J. (1994). The impact of sexually explicit media. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research. Hillsdale, NJ: Erlbaum Hayes, A. F. (2008). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford Press. Jones, M.Y., Stanaland, A.J.S., and Gelb, B.D., 1998. Beefcake and Cheesecake: Insights for Advertisers. Journal of Advertising. 27(2), 33-51. Lambiase, J., and Reichert, T. (2003). Promises, promises: Exploring erotic rhetoric in sexually oriented advertising. In L. Scott and R. Batra (Eds.), Persuasive Imagery: A Consumer Perspective (pp. 247-266). Mahwah, NJ: Erlbaum. Lang, A., Dhillon, K, &, & Dong, Q. (1995). The effect of emotional arousal and valence on television viewers’ cognition capacity and memory. Journal of Broadcasting & Electronic Media, 39, 313-327. LaTour, M. S., & Henthorne, T. L. (1994). Ethical judgments of sexual appeals in print advertising. Journal of advertising, 23(3), 81-90. LaTour, Michael S. (1990), Female Nudity in Print Advertising: An Analysis of Gender Differences in Arousal and Ad Response, Psychology & Marketing, 7 (1), 65-81. LaTour, Robert E. Pitts, and David C. Snook-Luther (1990), Female Nudity, Arousal, and Ad Response: An Experimental Investigation, Journal of Advertising, 19 (4), 51-62. Lutz, Kathy A. and Richard J. Lutz (1978), Imagery-Eliciting Strategies: Review and Implications of Research, Advances in Consumer Research, Vol. 5, ed., H. Keith Hunt, Provo, UT: Association for Consumer Research, 611-620. MacInnis, Deborah J. and Linda L. Price (1987), The Role of Imagery in Information Processing: Review and Extensions, Journal of Consumer Research, 13 (March), 473-491. Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. the MIT Press. Meyers-Levy, J. (1989). Gender differences in information processing: A selectivity interpretation. In Patricia Cafferata and Alice M. Tybout (Eds.), Cognitive and affective responses to advertising (pp. 229-260). Lexington, MA: D.C. Heath. Mitchell, Andrew A. (1986), The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement, Journal of Consumer Research, 13 (June), 12-24. O`Connor, P.J., Aylin Baher, Bosco Gong, and Elysc Kane (1986), Recall Levels of Sexuality in Advertising, American Marketing Association Educators` Proceedings, Terence A. Shimp, Subhash Sharma, George John, John A. Quelch, John H. Lindgren, Jr., William Dillon, Meryl Paula Gardner, and Robert F. Dyer, eds., Chicago: American Marketing Association, 2-5. Peterson, R. A. and Kerin, R. A. (1977), The Female Role in Advertising: Some Experimental Evidence, Journal of Marketing, 41(4), 59-63. Petrova, P. K., & Cialdini, R. B. (2005). Fluency of consumption imagery and the backfire effects of imagery appeals. Journal of Consumer Research, 32(3), 442-452. Phillips, D. M. (1996). Anticipating the future: The role of consumption visions in consumer behavior. Advances in consumer research, 23, 70-75. Phillips, Diane M. (1994), Anticipating the Future: Antecedents and Consequences of Consumption Vision Construction ,working paper. The Pennsylvania State University, University Park, PA 16802. Phillips, Diane M., Jerry C. Olson, and Hans Baumgartner (1995), Consumption Visions in Consumer Decision Making, in Advances in Consumer Research, vol. 22, Frank Kardes and Mita Sujan, eds., Provo, UT; Association for Consumer Research, 280-284. Putrevu, S. (2008). Consumer responses toward sexual and nonsexual appeals: The influence of involvement, need for cognition (NFC), and gender. Journal of Advertising, 37(2), 57-70. Reichert, T. (2002). Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising. Annual Review of Sex Research, 13(1), 241-273. Reichert, T., & Lambiase, J. (2003). How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires. Sexuality and culture, 7(3), 120-136. Reichert, T., & Lambiase, J. (Eds.). (2002). Sex in advertising: Perspectives on the erotic appeal. Routledge. Reichert, T., & Ramirez, A. (2000). Defining Sexually Oriented Appeals in Advertising: A Grounded Theory Investigation. Advances in consumer research, 27(1). Reichert, T., Childers, C. C., & Reid, L. N. (2012). How sex in advertising varies by product category: An analysis of three decades of visual sexual imagery in magazine advertising. Journal of Current Issues & Research in Advertising, 33(1), 1-19. Reichert, T., Heckler, S. E., & Jackson, S. (2001). The effect of sexual social marketing appeals on cognitive processing and persuasion. Journal of Advertising, 30(1), 13-27. Reichert, T., LaTour, M. S., & Kim, J. Y. (2007). Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising. Journal of Current Issues & Research in Advertising, 29(2), 63-77. Reichert, Tom (2003), “The Prevalence of Sexual Imagery in Ads Targeted to Young Adults,” Journal of Consumer Affairs, 37 (2), 403–412. Reichert, W. T. (1997). Taking sexually oriented appeals seriously: Can they really be persuasive in social marketing situations? The University of Arizona Reid, Leonard N. and Lawrence C. Soley (1981), Another Look at the Decorative Female Model: The Recognition of Visual and Verbal Ad Components, in James H. Leigh and Claude R. Martin, Jr. (eds.), Current Issue and Research in Advertising –1981, Ann Arbor: Graduate School of Business Administration, Division of Research, University of Michigan, 123-133. Richmond D. and Hartman T. P. (1982), Sex Appeal in Advertising, Journal of Advertising Research, 22(5), 53-61. Sciglimpaglia, Donald, Michael A. Belch, and Richard F. Cain (1978), Demographic and Cognitive Factors Influencing Viewers` Evaluations of `Sexy` Advertisements. Advance in Consumer Research, Vol. 6, William L. Wilkie, ed., Miami Beach: Association for Consumer Research, 62-65. Severn, Jessica, George E. Belch, and Michael A. Belch (1990), The Effects of Sexual and Nonsexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness, Journal of Advertising, 19 (1), 14–22. Shanthi, P., & Thiyagarajan, S. (2012). Impact of Viewer`s Perception on Effectiveness of Couple Image Sex Appeal Advertisements. European Journal of Business and Management, 4(1), 11-21. Simpson, P. M., Horton, S., & Brown, G. (1996). Male nudity in advertisements: A modified replication and extension of gender and product effects. Journal of the Academy of Marketing Science, 24(3), 257-262. Smith, G. H., & Engel, R. (1968). Influence of a female model on perceived characteristics of an automobile. Proceedings of the 76th Annual Convention of the American Psychological Association, 3, 681-682. Steadman, Major(1969), How Sexy Illustrations Affect Brand Recall, Journal of Advertising Research, 9(March),15-19. Sutton, D. H. (2009). Globalizing ideal beauty: how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century. Palgrave Macmillan. Walker, Beth A. and Jerry C. Olson (1994), The Activated Self in Consumer Behavior: A Cognitive Structure Perspective, working paper. The Pennsylvania State University, University Park, PA 16802. Walters, G., Sparks, B., & Herington, C. (2012). The impact of consumption vision and emotion on the tourism consumer’s decision behavior. Journal of Hospitality & Tourism Research, 36(3), 366-389. Weller, Ralph B., Stanley D. Sibley, and Colin Neuhaus(1982), Experimental Result Concerning the Effect of the Female Model in Television Commercials on Product and Brand Recall, Developments in Marketing Science, Volume 5, Las Vegas: Academy of Marketing Science, 468-472. Winer, B.J., Brown, D. R., & Michel, K.M. (1991). Statistical principles in experimental design (3rd ed.). New York: McGraw-Hill. Zhang, Yong (1996). Responses to Humorous Advertising: The Moderating Effect of Need for Cognition. Journal of Advertising, 25(1), 15-32.
三、 網路部份 <性感男模廣告港人不受落>(2005-9-9)。取自某個山頭討論區 http://roostercastle.servehttp.com/viewthread.php?tid=9335&sid=1RVNoz |