政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67510
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113451/144438 (79%)
造访人次 : 51314723      在线人数 : 862
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/67510


    题名: 筆電材質設計對台灣消費者行為之影響
    How Laptop Materials Design Affect Taiwanese Consumer Purchase Behavior
    作者: 張雅茹
    Yaru Chang
    贡献者: 何富年
    Foo Nin Ho
    張雅茹
    Yaru Chang
    关键词: 筆電材質
    設計
    Laptop Materials
    Design
    日期: 2013
    上传时间: 2014-07-14 14:00:35 (UTC+8)
    摘要: 筆電材質設計對台灣消費者行為之影響
    In Taiwan, the laptop market is much matured with fierce price competition. It seems the most important differentiation features of laptop industry are brand, price band and laptop design and look. Therefore, the objective of the research is to find out the most important feature to affect consumer purchase behavior. Also, regarding to laptop design, company always has limited resource to make the best product design decision. Hence, I will try to find the best laptop material combination. I will adopt perceptual map, conjoint analysis and run market simulation from research results to understand consumer preference regarding to above features. Indeed, the perceptual map shown Apple and Sony are ranked as top 2 preferred brands with premium design, innovation, quality and performance. Furthermore, according to the conjoint result, brand is the most important feature and consumer prefer low price band between NTD$18,000~$24,000. However, it shows inverse relationship between brand preference and Taiwan market brand distribution. This is due to laptop brands distinction is not strong enough while compared with good price laptop offered in the market. Therefore, I conclude price band is actually the most important features to affect Taiwanese consumer purchase behavior. Further, consumers prefer pure Metal laptop and they care more about A cover (lid cover) material design than C cover. Therefore, I will suggest the best product design is the A cover with Metal and C cover with Plastics which could help company to gain incremental market share based on market simulation results.
    參考文獻: Janell D. Townsend, Wooseong Kang, Mitzi M. Montoya and Roger J. Calantone. “Brand-Specific Design Effects: Form and Function” Journal of Product Innovation Management, Volume 30, Issue 5, pages 994–1008, September 2013
    Karl T. Ulrich, “Design Is Everything?” Journal of Product Innovation Management, Volume 28, Issue 3, pages 394–398, May 2011
    Michael G. Luchs, Jacob Brower and Ravindra Chitturi, “Product Choice and the Importance
    of Aesthetic Design Given the Emotion-laden Trade-off between Sustainability and Functional Performance” Journal of Product Innovation Management, Volume 29, Issue 6, pages 903–916,November 2012
    Scott K. Radford and Peter H. Bloch, “Linking Innovation to Design: Consumer Responses to
    Visual Product Newness” Journal of Product Innovation Management, Volume 28, Issue s1, pages 208–220, November 2011
    GFK DATABASE
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933024
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933024
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    302401.pdf2008KbAdobe PDF2295检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈