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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/67327


    Title: 臺灣手機晶片設計公司，如何迎向未來?
    Way of Taiwan mobile design house
    Authors: 詹益炘
    Chan, Yi Hsin
    Contributors: 郭維裕
    詹益炘
    Chan, Yi Hsin
    Keywords: 手機產業
    虛擬組織
    產業鏈
    策略九說
    五力分析
    Date: 2013
    Issue Date: 2014-07-07 11:12:34 (UTC+8)
    Abstract: 手機市場是一個極具競爭的市場，大廠與小廠，在手機作業系統逐漸在統一之後，手機硬軟體已進入戰國征戰時代，各類大廠原有的核心競爭力 : 硬體設計技術，硬體製造技術，通訊規格技術，軟體作業系統，軟體開發平台，APP的開發等，都已逐漸在整合與變化之中。
    各項因子的交互影響，影響著手機市場生態的變化，在台灣產業鏈的供需以及IC設計公司，如何有較好的環境，可以生存與壯大，如何取得市場，本論文提出虛擬縱向整合之想法，以國內廠商為中心，以特定聯合方式，互相進行設計與串聯，因而形成的一個虛擬跨公司組織。
    本文從產業分析了解今日手機產業上下游產業狀況，台灣相關公司在這產業扮演的角色，從策略九說，分析策略各構面，並以案例公司為中心，分析如果有虛擬縱向整合的模式下，可能的結合方式，以五力分析，分析五力強弱，虛擬縱向整合的模式下，我們該注意的方向。
    Mobile phone market is a highly competitive market. After specification and standard reunification, big firm and small company in the mobile phone operating system gradually entered the era of the Warring States campaign. Big firm original core competencies like, Hardware design technology, hardware manufacturing technology, communications technology, software, operating system, software development platform, APP development, etc., have been gradually integrated with changes.
    The interaction of various factors affecting the ecological changes in the mobile phone market.
    Supply and demand chain in Taiwan, as well as IC design companies, "how to have a good environment can survive and grow?", "how to obtain the market?", is the focus of this paper.
    This paper proposes an idea, called "virtual vertical integration", to domestic manufacturers as the center, in a particular joint approach, each designed with series, thus forming a virtual cross-company organization in Taiwan.
    In this paper, industry analysis use to understand today`s mobile phone industry downstream industry conditions, the Taiwan-related companies in this industry`s role.
    And second, from the "nine nature topics of the strategy" as the strategic analysis. We study from strategies of each dimension, and in case a sample company as the center, analyze pro and con of virtual vertical integration modeling.
    Third, we study the important factors of five forces analysis. The major focus is "How we should pay attention and the strength of five forces analysis, if we execute virtual vertically integrated model in Taiwan?"
    Reference: 1. 吳思華（2000），策略九說：策略思考的本質。
    2. 許桂芬（2012），MIC 研究報告:2012 年中國大陸電子零組件產業。
    3. 財團法人資訊工業策進會（2012），2012 年中國大陸電子資訊產業分析。
    4. Industry Trend（2013），台灣上、中、下游電子廠商全力搶進：中低階智慧型手機商機大
    爆發。
    5. HSBC，Telecoms, Media & Technology Semiconductors Equity – Korea: Samsung Electronics
    （005930 KS），March 15 2013.
    6. KDB Daewoo Securities，Samsung Electronics（005930 KS），January 28, 2013
    7. In-Stat（2011），Worldwide Quarterly Mobile Processor Market Share by Vendor.
    8. VDC Research（2011），The Global Market for EPC RFID Hardware，
    http://blog.vdcresearch.com/autoid/2011/05/the-global-market-for-epc-rfid-hardware.html
    9. iSuppli（2011），IHS iSuppli Fast Facts on Apple’s New iPhone Introduction，
    http://www.isuppli.com/Mobile-and-Wireless-Communications/News/pages/IHS-iSuppli-Fast-F
    acts-on-Apple%E2%80%99s-New-iPhone-Introduction.aspx
    10. Forbes（2013），China Carriers Smartphone 3G Penetration Only at 22%，
    http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-
    only-at-22/
    11. ABI Research（2013），Android Will Account for 58% of Smartphone App Downloads in 2013,
    with iOS Commanding a Market Share of 75% in Tablet Apps，
    http://www.abiresearch.com/press/android-will-account-for-58-of-smartphone-app-down
    12. Business Monitor International（2010），Investment Firm Buys Chinese RFID Firm，
    http://article.businessmonitor.com/article/345140/
    13. Tomi T Ahonen（2005），Communities Dominate Brands
    14. iSuppli，http://www.isuppli.com/Pages/Home.aspx
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    95932095
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095932095
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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