政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67323

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67323

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题名:	GPS追蹤個人物件解決方案營運企劃書 GPS Tracking Solution for Personal Object Business Plan
作者:	洪伯昇 Hung, Po Sheng
贡献者:	何小台 Ho, Chester 洪伯昇 Hung, Po Sheng
关键词:	追蹤個人物件 Tracking Personal Object
日期:	2013
上传时间:	2014-07-07 11:12:17 (UTC+8)
摘要:	GPS追蹤個人物件解決方案營運企劃書 This business plan has been provided readers with information about Ranger Inc., including company mission, product description, marketing plan, company management structure, operation plan, start-up costs, and financial plan. Ranger Inc. has identified the need of personal property monitoring; therefore, we invent a personal GPS tracking system which provides affordable cost and reliable service for individuals. Ranger will target car, scooter, and bike monitoring to secure personal property for individuals. Children and elderly tracking is also our main target market. Ranger’s mission is to reduce fear of losing your lovely kids, old parents, and pets, and reduce stolen rate of individual’s property. Ranger’s startup funds will be $9 million NTD and expect to break even in second operation year. Average profit margin would over 40%. The initial invest will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds. 1. Executive Summary 1 2. General Company Description 3 2.1. Vision 3 2.2. Mission 3 2.3. Business Philosophy 3 3. Product Overview 4 3.1. Product 4 3.2. Service 6 3.3. Key Success Factors 7 4. Marketing Plan 9 4.1. Marketing Environment Analysis 9 4.2. Competitors Analysis 11 4.3. Product Positioning 14 4.4. SWOT Analysis 17 4.5. Market Segments and Target Consumers 17 4.6. Product Strategy 22 4.7. Pricing Strategy 22 4.8. Promotion Strategy 23 4.9. Channel Strategy 25 5. Management and Organization 26 5.1. Company Management 26 5.2. Company Organization 27 6. Operation Plan 28 6.1. Production 28 6.2. Location 28 6.3. Personnel 29 6.4. Inventory 30 6.5. Suppliers 30 7. Financial Plan 31 7.1. Start-up Funding 31 7.2. Sales Forecast 32 7.3. Financial Statement (5 years projections) – Income Statement 33 7.4. Financial Statement (5 years projections) – Cash Flow Statement / Break-Even 34 7.5. Financial Statement (5 years projections) – Balance Sheet 35 Reference 36
參考文獻:	[1] http://twbusiness.nat.gov.tw/old/pdf/sec9.pdf [2] http://www.taipeitimes.com/News/biz/archives/2013/12/18/2003579244 [3] Ministry of Transportation and Communication of R.O.C http://stat.motc.gov.tw/mocdb/stmain.jsp?sys=100 [4] National Police Agency http://www.npa.gov.tw/NPAGip/wSite/lp?ctNode=12593&CtUnit=2374&BaseDSD=7&mp=1 [5] National Policy Foundation http://www.npf.org.tw/post/1/7030 [6] National Police agency http://www.npa.gov.tw/NPAGip/wSite/ct?xItem=68979&ctNode=12594&mp=1 [7] http://www.htc.com/www/accessories/htc-fetch/#/ [8] http://www.tinyfinder.com/tw [9] http://www.cloud-tracker.com/en/index.html [10] http://www.motc.gov.tw/ch/home.jsp?id=62&parentpath=0,6 [11] National Statistics http://ebas1.ebas.gov.tw/pxweb/Dialog/statfile9.asp [12] Regus Virtual Office http://www.regus.com.tw/?stop_mobi=yes [13] Regus Virtual Office address http://www.en.regus.com.tw/virtual-office/taiwan/taipei [14] 誠樸會計師事務所http://www.ppcpa.com.tw/?page_id=1231
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933008 102
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0101933008
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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