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    题名: 曼谷二手衣創業企劃書
    Second Hand Clothes Store in Bangkok
    作者: 丁正玉
    Phatra Sae Ting
    贡献者: 吳文傑
    Jack Wu
    丁正玉
    Phatra Sae Ting
    关键词: 曼谷
    二手衣
    創業
    Bangkok
    Second Hand Clothes
    Store
    日期: 2013
    上传时间: 2014-07-01 12:11:59 (UTC+8)
    摘要: 曼谷二手衣創業企劃書
    Women enjoy buying clothes, they keep filling new items in their closet, in the mean time, there are items they do not want to wear due to various reasons, which leads to a huge number of garments waste, only a small amount of them create monetary value to the owner. Wouldn’t it be great, if girls can maximize or make more value out of their old clothes by selling them?
    Re-vivi will help girls turning their unused clothes into another source of their income, on the other hand, help the buyer save more money by offer them cheap second hand clothes. Re-vivi will receive clothes from seller, and distribute items through flea market, social media, instant message application and e-commerce online store. As an agent, the revenue will come from us taking some commission from clothes owner. According to the survey, Bangkokian ladies admitted that they want to sell their clothes, but time and effort are two main issues that stop them. Other reasons include they do not know where to sell and the efforts of selling might not worth the money they receive.
    At Re-vivi, we want to start a business applying a lean startup approach: first by build the model solving the problem, developing a minimum viable product to begin the process of learning as quickly as possible, we will then measure and re-build the model on those measure metric over and over again. Therefore, during the first six months, we will receive the garments from the seller and distribute them in the flea market and social media, we will see if the model works well before start to build an e-commerce website based on the experience.
    This paper may not be a huge successful business plan, but there will not be a huge capital loss, as we will use the minimal investment. We may also develop some other plans along the way, because the main goal is to monetize from the clothes waste from those who think that: “it would be great if I can sell those items I do not want anymore”.
    Keywords: Second hand clothes, Used clothes, Flea market, Shopaholic
    1. Introduction 1
    1.1. Thailand Second Hand Clothes Market 1
    1.2. Bangkokian Ladies Shopping Habit 2
    2. Executive Summary 6
    2.1. Overview 6
    2.2. Mission 6
    2.3. Objective 6
    2.4. Products and Service 7
    2.5. Company 7
    2.6. Customer 7
    2.7. Development 8
    2.8. Financial consideration 8
    3. Business Model Proposition 9
    4. Company Summary 12
    4.1. Company Ownership 12
    4.2. Start-Up Summary 12
    4.3. SWOT Analysis 13
    4.3.1. Strengths 13
    4.3.2. Weaknesses 13
    4.3.3. Opportunities 13
    4.3.4. Threats 14
    5. Development Phase 16
    5.1. Phase I: Pilot Test Phase 16
    5.2. Phase II: Intensive Sale & Go Online 20
    6. Market Analysis 23
    6.1. Market Segmentation 23
    6.2. Online Plan Summary 25
    6.3. Promotional Strategies 26
    6.4. Clothes acquiring plan 27
    6.5. Store Location Analysis 27
    7. Sales Summary 30
    7.1. Sales Strategy 30
    7.2. Sales Forecast 30
    8. Competitors 32
    8.1. Seller 32
    8.2. Buyer 32
    9. Management Summary 35
    9.1. Personnel Plan 35
    10. Financial Plan 37
    10.1. Funding 37
    10.2. Minimum acceptable price 37
    10.3. Pilot Test Phase Summary 38
    10.4. Intensive sale and Go online phase summary 40
    10.5. Taxation 41
    11. Conclusion 43
    Reference 44
    Appendix 43
    參考文獻: Adecco. (2014, 01 15). Adecco Thailand Salary Guide 2014 . Retrieved 05 01, 2014, from Adecco.co.th: http://www.adecco.co.th/Adecco-Thailand-SalaryGuide-2014/Page-3.html
    Charbonneau, J. S. (2008, 07 01). Social responsibility and women`s acquisition of secondhand clothing. Colorado, Fort Collins, United States.
    COHEN, T. (2012, 07 12). Dailymail. Retrieved 05 27, 2014, from http://www.dailymail.co.uk/femail/article-2172316/Wrap-research-Britons-left-1-7bn-items-clothing-unworn-year.html
    Earthshare.org. (2013, 11 30). Earthshare. Retrieved 05 01, 2014, from Greening business: http://www.earthshare.org/greening-business.html
    Feldman, J. (2014, 03 28). The Huffington Post . Retrieved 05 27, 2014, from http://www.huffingtonpost.com/2014/03/28/unworn-clothing-survey_n_5048486.html
    Fleshman, M. (2014, 03 01). All about tax (ตอบทุกคำถามเกี่ยวกับภาษีภายในบทความเดียว). Retrieved 06 04, 2014, from INCquity: http://incquity.com/articles/about-tax-thailand
    Moon, F. G. (2012, 07 31). Valuing Our Clothes: the evidence base. Retrieved 05 27, 2014, from http://www.wrap.org.uk/sites/files/wrap/10.7.12%20VOC-%20FINAL.pdf
    Osterwalder, A. (2010). Business model canvas. New Jersey: John Wiley & Sons Inc.
    Staffwriter. (2012, 06 14). Socialbakers. Retrieved 04 05, 2014, from Top 10 biggest Facebook cities: http://www.socialbakers.com/blog/647-top-10-biggest-facebook-cities
    Winijkulchai, A. (2013, 30 1). Thailand adopts nationwide minimum wage policy amid controversy. Retrieved 05 01, 2014, from Asiafoundation.org: http://asiafoundation.org/in-asia/2013/01/30/thailand-adopts-nationwide-minimum-wage-policy-amid-controversy/
    writer, S. (2014, 03 01). VAT Refund (การขอคืนเงินภาษีมูลค่าเพิ่ม). Retrieved 06 04, 2014, from KTradeClub: http://www.ktradeclub.com/th/intertradecorner/howtobeexporter/howtoexport/Pages/%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%82%E0%B8%AD%E0%B8%84%E0%B8%B7%E0%B8%99%E0%B9%80%E0%B8%87%E0%B8%B4%E0%B8%99%E0%B8%A0%E0%B8%B2%E0%B8%A9%E0%B8%B5%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B9%80%E0%B8%9E%E0%B8%B4%E0%B9%88%E0%B8%A1.aspx

    Staffwriter. (2012, 06 14). Socialbakers. Retrieved 04 05, 2014, from Top 10 biggest Facebook cities: http://www.socialbakers.com/blog/647-top-10-biggest-facebook-cities
    Winijkulchai, A. (2013, 30 1). Thailand adopts nationwide minimum wage policy amid controversy. Retrieved 05 01, 2014, from Asiafoundation.org: http://asiafoundation.org/in-asia/2013/01/30/thailand-adopts-nationwide-minimum-wage-policy-amid-controversy/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933051
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933051
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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