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    题名: 惠普科技策略管理研究─個人電腦事業群
    Strategy Management Analysis of Hewlett Packard -on Personal System Group Organization
    作者: 張惠琳
    Chang, Marlene
    贡献者: 蔡政憲
    Tsai, Jason
    張惠琳
    Chang, Marlene
    关键词: 行銷策略sales & marketing strategy
    研發部門策略R&D department strategy
    Hewlett-Packard組織
    tablet
    個人電腦事業群
    sales & marketing strategy
    R&D department strategy
    Hewlett-Packard organization
    tablet
    Personal System Group Organization
    日期: 2013
    上传时间: 2014-07-01 12:11:08 (UTC+8)
    摘要: Hewlett-Packard was the leader of computer for many years but losing its core-competence recent years, this thesis is trying to study the root cause internally based on the strategy management perspective. From external marketing environment to internal functional level analysis to support the key reason on Hewlett-Packard strategy management issues.
    In the competitive market of computer industry, We can see the old companions like Dell and Sony are no longer as profitable as they were used to be, Dell has gone off market since 2013, and Sony announced they will leave the PC market. In this thesis, we divide chapters into functional level strategy and business level strategy to demonstrate how HP is cope with current trend and what decisions have been made.
    Hewlett-Packard is gradually losing its competitive strength due to several reasons. For instance, R&D design products with less innovation but cost-oriented, marketing do not position product as premium product in the market, and supply chain controls inventory less efficiently.
    1. Introduction 9
    1.1. Hewlett-Packard Company History 9
    1.2. Porter Five Force for computer Industry 11
    1.3. Hewlett-Packard Segments 14
    1.4. SWOT Analysis 18
    2. Functional-Level Strategy 24
    2.1. Sales and Marketing 24
    2.2. Research &Design 28
    2.3. Supply Chain 32
    2.4. Information System 41
    2.5. Human Resources 44
    2.6. Functional Level- Conclusion 49
    3. Business Level Strategy 51
    3.1. Develop Strategy Based on Market Trend 51
    3.2. Product Positioning 57
    3.3. Product Proliferation 60
    3.4. Pricing 61
    3.5. Ability to Manage Inventory and Mitigate Risk 62
    3.6. Obstacles in Making Change 67
    4. Conclusion 69
    參考文獻: 1. Betz, Frederick (1997). Managing Technological Innovation. New York, NY : John Wiley & Sons, INC
    2. Doyle, Peter (1994). Marketing Management & Strategy. Englewood Cliff, NJ : Prentice Hall
    3. Zhang, Qingyu (2007). E-Supply Chain Technologies And Management. Hershey, PA : Information Science Reference
    4. Hill, Charles W.L. & Jones, Gareth R. (2008). Strategy Management Theory. Mason, OH : South-Western Cengage Learning
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933018
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100933018
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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