政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/66927

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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/66927

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/66927

題名:	The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter?
作者:	蕭丞傑;邱志聖 Hsiao, Cheng-Chieh;Chiou, Jyh-Shen
貢獻者:	國貿系
關鍵詞:	Online community;Community position;Continuance intention;Online game;Game knowledge;Community size
日期:	2012.09
上傳時間:	2014-06-25 17:12:45 (UTC+8)
摘要:	This study attempts to investigate how a player`s position in an online gaming community leads to his or her continuance intention toward a Massive Multiplayer Online Game (MMOG) from the perspective of social capital theory. Using subjective and objective data collected from 340 players in a representative MMOG, our results reveal that community position significantly affects community trust and perceived social value, which in turn positively influence MMOG continuance intention. Furthermore, this study provides support for the moderating effects of game knowledge and community size on the proposed model. This study concludes with research limitations and theoretical and managerial implications.
關聯:	Information & Management, 49(6), 292-300
資料類型:	article
DOI 連結:	http://dx.doi.org/10.1016/j.im.2012.09.002
DOI:	10.1016/j.im.2012.09.002
顯示於類別:	[國際經營與貿易學系 ] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
292-300.pdf		390Kb	Adobe PDF2	1181	檢視/開啟

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