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政大典藏 > College of Commerce > Department of International Business > Periodical Articles > Item 140.119/66927

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/66927

Title:	The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter?
Authors:	蕭丞傑;邱志聖 Hsiao, Cheng-Chieh;Chiou, Jyh-Shen
Contributors:	國貿系
Keywords:	Online community;Community position;Continuance intention;Online game;Game knowledge;Community size
Date:	2012.09
Issue Date:	2014-06-25 17:12:45 (UTC+8)
Abstract:	This study attempts to investigate how a player`s position in an online gaming community leads to his or her continuance intention toward a Massive Multiplayer Online Game (MMOG) from the perspective of social capital theory. Using subjective and objective data collected from 340 players in a representative MMOG, our results reveal that community position significantly affects community trust and perceived social value, which in turn positively influence MMOG continuance intention. Furthermore, this study provides support for the moderating effects of game knowledge and community size on the proposed model. This study concludes with research limitations and theoretical and managerial implications.
Relation:	Information & Management, 49(6), 292-300
Data Type:	article
DOI link:	http://dx.doi.org/10.1016/j.im.2012.09.002
DOI:	10.1016/j.im.2012.09.002
Appears in Collections:	[Department of International Business] Periodical Articles

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