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    題名: 史瓦濟蘭國際機場商業區之營運企劃書
    Business plan for Commercial Zones at the King Mswati III International Airport in Swaziland
    作者: 梅可洛
    Glory Mkhaliphi
    貢獻者: 吳文傑
    Jack Wu
    梅可洛
    Glory Mkhaliphi
    關鍵詞: 史瓦濟蘭
    國際機場
    商業區
    Swaziland
    International Airport
    Commercial Zones
    日期: 2013
    上傳時間: 2014-06-04 14:44:31 (UTC+8)
    摘要: 史瓦濟蘭國際機場商業區之營運企劃書
    1 Executive Summary 1
    1.1. The Company 1
    1.2. Vision and Mission 3
    1.3. Objectives of the Airport 3
    1.4. Keys to Success 4
    1.5. Purpose of the study 5
    2 Background and Motivation 7
    2.1. Background information about Swaziland 7
    2.2. Company History and Ownership 8
    2.2.1. Matsapha International Airport 9
    2.2.2. King Mswati III International Airport 10
    3 Commercial Business Plan – New Airport 11
    3.1. Commercial Businesses 11
    3.1.1. Food and Beverages 12
    3.1.2. Duty Free Shops 14
    3.1.3. Non duty free shops 15
    3.1.4. Car Parking 16
    3.2. Value Proposition 18
    3.3. Competitive edge 18
    3.4. Business Model 19
    4 Commercial Businesses 21
    4.1. Business models overview 21
    4.2. Non-aeronautical Business 23
    4.2.1. Types of Non-Aeronautical business 24
    4.3. South Africa Airports 25
    4.4. Types of business models 26
    4.4.1. Retail Growth 27
    4.4.2. Car parking and car hire services 27
    4.4.3. Advertising services 27
    4.4.4. Property maintenance and asset management 27
    5 New airport market analysis 29
    5.1. Current Market 29
    5.1.1. Inbound departures 30
    5.1.2. International travelers 31
    5.2. Target Market 32
    5.3. Marketing Strategy 34
    5.4. Projected Passenger Flow 35
    5.5. Competition 36
    5.6. SWOT Analysis 37
    5.6.1. Strengths 38
    5.6.2. Weaknesses 38
    5.6.3. Opportunities 39
    5.6.4. Threats 39
    6 Management & Operation Plan 40
    6.1. Personnel Management 40
    6.2. Property management 41
    6.3. Contracts 41
    6.4. Concession fees 42
    6.5. Promotion Strategy 42
    6.6. Business hours 43
    7 Financial Plan 44
    7.1. Project Finance 44
    7.2. Revenue Collection 44
    7.3. Projected Income Statement 45
    8 APPENDIX 49
    9 REFERENCE 53
    參考文獻: 1. Swaziland Civil Aviation Authority:
    http://www.swacaa.co.sz/aboutswacaa/index.php
    http://www.littlegatepublishing.com/2012/12/the-swaziland-civil-aviation-authority-swacaa/
    http://www.times.co.sz/news/95922-king-mswati-iii-international-airport-unveiled.html
    2. Tourism Research Annual Report
    http://www.thekingdomofswaziland.com
    3. Transforming Business Models:
    http://www.forbes.com/sites/wheelsup/2010/09/02/transforming-airport-business-models/
    4. Innovation to drive commercial business: http://www.airport-business.com/2011/06/innovation-to-drive-commercial-business/
    5. ACSA Marks 20th Anniversary, Braces up for Future
    http://www.aviationbusinessjournal.aero/2013/10/7/acsa-marks-20th-anniversary,-braces-up-for-future.aspx
    6. Londiwe Buthelezi – Business Report : Milestone ahead for commercial hub at OR Tambo
    http://www.iol.co.sz/business/news/milestone-ahead-for-commercial-hub-at-or-tambo-1.1465564#.Uy8oHp4aySN
    7. Oliver Wyman: Airports Council International
    http://aci-na.org/sites/default/files/concessions_benchmarking_ppt_media_version.pdf
    8. Bill Lumley: non-aeronautical airport success factors
    http://www.dornier-consulting.com/dco.nsf/0/D47EFE18DF7D0EACC1257BC20053A97B/$File/Airport-Success-Factors.pdf
    9. Enhancing non-aeronautical revenue
    http://www.caanepal.org.np/downloads/ineco/ENHANCEMENT%20OF%20NON%20AERONAUTICAL%20REVENUES_V1.1.pdf http://www.ricondo.com/our-people/pa_enhancing-nonaeronautical-revenues.php#.Ux3kOPmSySo
    10. OR Tambo Airport
    http://www.southafrica.info/travel/advice/airports.htm#.U0JXNvmSzW8
    http://www.acsa.co.za/home.asp?pid=147

    11. Airport Business
    http://www.airport-business.com/2011/06/innovation-to-drive-commercial-business/
    http://www.airports.co.za/Tools/Documents/DocumentDownload.asp?FileID=8425




    12. Airports Are Making More Money Than Ever on Non-Aeronautical Revenue
    http://skift.com/2013/11/16/airports-are-making-more-money-than-ever-on-non-aeronautical-revenue/
    13. Non- Aviation Revenue in the Airport Business
    www.concessionaireanalyzer.com/pages/MIACaseStudy
    14. Commercial activities supporting growth
    http://www.aci-africa.aero/Media/ACI%20AFR/Events/assembly2012/Speeches%20and%20Presentations/Commercial-Activities-to-Support-Airport-Growth-Bongani-Maseko.pdf
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933050
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933050
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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