政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/66269

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政大機構典藏 > 商學院 > 風險管理與保險學系 > 期刊論文 > Item 140.119/66269

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題名:	A Comparison of Bancassurance and Traditional Insurer Sales Channels.
作者:	彭金隆 Peng, Jin-Lung
貢獻者:	風管系
關鍵詞:	bancassurance;efficiency;data envelopment analysis
日期:	2011.01
上傳時間:	2014-05-26 16:58:11 (UTC+8)
摘要:	Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field.
關聯:	The Geneva Papers on Risk and Insurance: Issues and Practice,2011(36), 50-75
資料類型:	article
顯示於類別:	[風險管理與保險學系] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
201034.pdf		290Kb	Adobe PDF2	1245	檢視/開啟

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