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政大機構典藏 > 商學院 > 風險管理與保險學系 > 期刊論文 > Item 140.119/66269

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/66269

Title:	A Comparison of Bancassurance and Traditional Insurer Sales Channels.
Authors:	彭金隆 Peng, Jin-Lung
Contributors:	風管系
Keywords:	bancassurance;efficiency;data envelopment analysis
Date:	2011.01
Issue Date:	2014-05-26 16:58:11 (UTC+8)
Abstract:	Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field.
Relation:	The Geneva Papers on Risk and Insurance: Issues and Practice,2011(36), 50-75
Data Type:	article
Appears in Collections:	[風險管理與保險學系] 期刊論文

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