政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/65600
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113392/144379 (79%)
Visitors : 51203357      Online Users : 892
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65600


    Title: 廣告從業人員專業道德認知研究
    Other Titles: Advertising Practicionrs` Perceptions of Professional Ethics
    Authors: 劉美琪
    Contributors: 廣告系
    Date: 1994.03
    Issue Date: 2014-04-24 11:43:01 (UTC+8)
    Abstract: 針對台灣廣告綜合代理業從業人員，本研究探討之主題為廣告人在工作上所面臨之道德困擾或矛盾。在回收的120份問卷中，除了32.5％的受訪者表示，未曾在工作上經歷過個人道德標準的衝突外，另67.5％之受訪者回覆道德挑戰經常出現於工作中。依受訪者所提出之頻率，問題依次為（一）產品本身的性質，（二）廣告的內容，（三）公司與客戶的關係，（四）市場調查的可信度，（五）回扣之收取，（六）服務品質等。
    Relation: 廣告學研究,3,145-158
    Data Type: article
    Appears in Collections:[Department of Advertising] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    145-158.pdf1318KbAdobe PDF2798View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback