政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/65036

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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/65036

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65036

Title:	Ubiquitous Collaborative iTrust Service: Exploring Proximity Collective Wisdom
Authors:	Hwang, Yuan-Chu;Yuan, Soe-Tsyr 苑守慈
Contributors:	資管系
Keywords:	Studies;Trust;Information systems;User groups
Date:	2009
Issue Date:	2014-03-31 16:36:37 (UTC+8)
Abstract:	Ubiquitous e-service is one of the most recent links in the chain of evolution that has characterized the different eras of the internetworking environment. In order to leap the trust barrier for the users to embrace these ubiquitous e-services, we present a collaborative iTrust e-service for exploring proximal collective wisdom in the ad-hoc ubiquitous environment. By highlighting the homophily of e-service participants, these isolated individuals can be treated as a group with proximity. Proximity thus enables ad-hoc e-service participants to contribute their strength for ubiquitous collective wisdom. Simulation outcomes for trust decision quality enhancement show significant improvement over traditional designs. The iTrust e-service makes it possible for users to collaborate with the nearby user groups for establishing a reliable and trustworthy interaction environment. It also facilitates and empowers the potential benefits of various ubiquitous e-service applications. [PUBLICATION ABSTRACT]
Relation:	Information Systems Frontiers,11(1), 43-60
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1007/s10796-008-9148-6
DOI:	10.1007/s10796-008-9148-6
Appears in Collections:	[資訊管理學系] 期刊論文

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