政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/64920
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113313/144292 (79%)
造访人次 : 50948044      在线人数 : 936
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/64920


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/64920


    题名: 銷售工作價值觀量表之發展與評量
    其它题名: Development and Evaluation of the Sales Work Value Scale
    作者: 鍾燕宜;紀乃文;陳景元
    Yen-Yi Chung;Nai-Wen Chi;Ching-Yuan Chen
    贡献者: 企管系
    关键词: 工作價值觀;業務員;銷售工作價值觀量表
    work value;salespeople;sales work value scale
    日期: 2008.12
    上传时间: 2014-03-26 17:43:25 (UTC+8)
    摘要: 本研究主要目的是發展「銷售工作價值觀量表」(Sales Work Value Scale: SWVS)，期能有效測量出適任業務員應具備之工作價值觀，同時彌補學術界引用國外量表且偏重一般工作情境測量之缺失。本研究以文獻演繹及訪談歸納方式進行題項發展及篩選，293位業務員及147位非業務員進行內容效度及項目分析，再經219位253位業務員進行信度及交叉效度檢驗。研究結果顯示，萃取出六大構面（報酬與獎金、彈性土作時間、利他主義、他人肯定、自我成長及生活方式自主）計23題之SWVS具有良好之收斂效度、區別效度與效標關聯效度。另外，SWVS與國內常用乏吳鐵雄編「工作價值觀量表」(WWVS)相比，確有較佳之效度表現。最後，本研究提SWVS在實務管理及後績研究之若干建議
    The purpose of this research is to develop the Sales Work Value Scale (SWVS) in sales- specific situations in order to capture work values of capable salespeople, and filling the gap that past studies only adapted foreign measurements developed in general situations We used both inductive and deductive approach to collect the item pool By surveying 293 salespeople and 147 non-salespeople we conducted the item analysis and confirmed the content validity of the SWVS Moreover 472 salespeople were further surveyed to test the reliability and validity of the SWVS Results indicate that the SWVS can be extracted into six dimensions with 23 Items The SWVS not only has appropriate convergent validity, discriminant validity and criterion-related validity, but also has superior validity than Wang`s WWVI The implications of the SWVS are discussed
    關聯: 臺大管理論叢,19(1),51-81
    数据类型: article
    显示于类别:[企業管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    51-81.pdf2397KbAdobe PDF2704检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈