| Reference: | 《中文資料》
王國楨，「全球百大品牌類型之探討」，世新大學財務金融學研究所碩士論文（2006年）。
王霞青，「全球百大品牌價值趨勢與視覺分析」，世新大學財務金融學研究所碩士論文（2011年）。
財團法人台灣經濟研究院，「商業服務業品牌價值推廣計畫（1/4）期末報告：商業服務業品牌鑑價機制報告」，經濟部商業發展專案97年度計畫期末執行成果報告，2008年12月。
符國群，「Interbrand的品牌評估法評介」，（武漢：2000年）。
陳永昌，品牌之價值（台北市：經濟部智慧財產局，2009年）。
趙國隆，「以「全球百大品牌價值」探討「台灣十大國際品牌」趨勢」，國立台北科技大學工業工程與管理學系碩士論文（2008年）。
謝坤龍，「品牌價值評價之探討－以個案『A』品牌為例」，國立政治大學商學院經營管理碩士學程財務管理組碩士論文（2007年）。
《英文資料》
Aaker, David A., “Measuring Brand Equity Across Products and Markets,” California Management Review, Vol. 38, No. 3(Spring 1996), pp. 105-117.
Aaker, David A., Managing Brand Equity: Capitalizing on the Value of a Brand Name (New York: The Free Press, 1991).
Batchelor, Alex, “Brands as Financial Assets,” in Susannah Hart and John Murphy eds., Brands: The New Wealth Creators (England: MacMillan Business, 1998), pp. 98-99.
Batey, Mark, Brand Meaning (New York: Psychology Press, 2009).
Gregory, James, “Ten Reasons Brand Valuation Matters for Boards,” CoreBrand, <http://www.corebrand.com/news/529-featured-on-boardmemberscom> (Mar 1, 2013).
Haigh, David and Knowles, Jonathan, “Brand Valuation: What It Means and Why It Matters,” Brands in the Boardroom, IAM supplement No.1, pp. 18-22.
IRIMIEŞ, Cosmin, “Brand Evaluation – A Basic Feature in Modern Brand Management,” Transylvanian Review of Administrative Sciences, No. 37 E(2012), p. 82.
Keller, Kevin Lane, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Second edition (Upper Saddle River, New Jersey: Pearson Education, Inc. Hall., 2003).
Lassar, Walfried and Mittal, Banwari and Sharma, Arun, “Measuring Customer-Based Brand Equity,” The Journal of Consumer Marketing, Vol. 12, No. 4(1995), pp. 11-19.
Okano, Hiroshi and Okada, Ellie and Mori, Nobuo, “Implementing Brand Management in The Japanese Companies: Related with Target Cost Management,” presented for the OECD International Symposium (Amsterdam: June 9-11, 1999).
Parameswaran, M. G., Building Brand Value: Five Steps to Building Powerful Brands (New York: Mcgraw-Hill, 2006).
Rocha, Mike, “Brand Valuation: A versatile Strategic Tool for Business,” Interbrand, <http://www.interbrand.com/en/Default.aspx> (Dec 9, 2012), pp. 2-7.
Tuominen, Pekka, “Managing Brand Equity,” LTA 1/99, (1999).
《官方報告書》
“2012 Samsung Electronics Annual Report,” Samsung, <http://www.samsung.com/us/aboutsamsung/investor_relations/financial_information/downloads/2013/SECAR2012_Eng_Final.pdf> (Dec 24, 2013), p. 106.
“Annual Report 2009,” Toyota, <http://www.toyota-global.com/investors/ir_library/annual/pdf/2009/pdf/ar09_e.pdf> (Dec 23, 2013), pp. 8-9.
“Annual Report 2010,” Honda, <http://world.honda.com/investors/library/annual_report/2010/honda2010ar-all-e.pdf> (Dec 23, 2013), p. 5.
“Annual Report 2010,” Toyota, <http://www.toyota-global.com/investors/ir_library/annual/pdf/2010/pdf/ar10_e.pdf> (Dec 23, 2013), pp. 12-13.
“Annual Report 2011,” Honda, <http://world.honda.com/investors/library/annual_report/2011/honda2011ar-all-e.pdf> (Dec 23, 2013), p. 5.
“Annual Report 2011,” Toyota, <http://www.toyota-global.com/investors/ir_library/annual/pdf/2011/ar11_e.pdf> (Dec 23, 2013), pp. 19-20.
“Annual Report 2012,” Honda, <http://world.honda.com/investors/library/annual_report/2012/honda2012ar-all-e.pdf> (Dec 24, 2013), pp. 62-64.
“Annual Report 2013 – Business and CSR Review,” Sony, <http://world.honda.com/investors/library/annual_report/2011/honda2011ar-all-e.pdf> (Dec 24, 2013), pp. 26-27.
“Annual Report 2013,” Hitachi, <http://www.hitachi.com/IR-e/library/annual/2013/ar2013e.pdf> (Dec 24, 2013), pp. 10-15.
“Annual Report 2013,” Toshiba, <https://www.toshiba.co.jp/about/ir/en/finance/ar/ar2013/tar2013e.pdf> (Dec 24, 2013), p.70.
“Best Global Brands 2007,” Interbrand, <http://www.interbrand.com/en/best-global-brands/previous-years/best-global-brands-2007.aspx> (Sep 18, 2013).
“Best Global Brands 2008,” Interbrand, <http://www.interbrand.com/en/best-global-brands/previous-years/best-global-brands-2008.aspx> (Sep 18, 2013).
“Best Global Brands 2009,” Interbrand, <http://www.interbrand.com/Libraries/Branding_Studies/Best_Global_Brands_2009.sflb.ashx> (Sep 18, 2013).
“Best Global Brands 2010,” Interbrand, <http://www.interbrand.com/Libraries/Branding_Studies/Best_Global_Brands_2010.sflb.ashx> (Sep 18, 2013).
“Best Global Brands 2011,” Interbrand, <http://www.interbrand.com/Libraries/Branding_Studies/Best_Global_Brands_2011.sflb.ashx> (Sep 18, 2013).
“Best Global Brands 2012,” Interbrand, <http://www.interbrand.com/en/best-global-brands/previous-years/2012/Best-Global-Brands-2012.aspx> (Sep 18, 2013).
“Best Global Brands 2013,” Interbrand, <http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx> (Oct 1, 2013).
“Best Global Green Brands 2013,” Interbrand, <http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2013/Best-Global-Green-Brands-2013.aspx> (Nov 15, 2013).
“Brand Finance 250 2007: The Annual Report on the World’s Most Valuable Brands,” Brand Finance, <http://brandfinance.com/images/upload/7.pdf> (Sep 18, 2013).
“Brand Finance 500 2008: The Annual Report on the World’s Most Valuable Brands,” Brand Finance, <http://brandfinance.com/images/upload/6.pdf> (Sep 18, 2013).
“Brand Finance Global 500 2009: The Annual Report on the World’s Most Valuable Brands,” Brand Finance, <http://brandfinance.com/images/upload/5.pdf> (Sep 18, 2013).
“Brand Finance Global 500 2010: The Annual Report on the World’s Most Valuable Brands,” Brand Finance, <http://brandfinance.com/images/upload/2010_global500.pdf> (Sep 18, 2013).
“Brand Finance Global 500 2011: The Annual Report on the World’s Most Valuable Brands,” Brand Finance, <http://brandfinance.com/images/upload/brandfinance_global500_2011_web.pdf> (Sep 18, 2013).
“Brand Finance Global 500 2012: The Annual Report on the World’s Most Valuable Global Brands,” Brand Finance, <http://brandfinance.com/images/upload/bf_g500_2012_web_dp.pdf> (Sep 18, 2013).
“Brand Finance Global 500 2013” Brand Finance, <http://brandirectory.com/league_tables/table/global-500-2013> (Sep 18, 2013).
“BrandZ: The World’s Leading Brand Management Tool from WPP,” BrandZ, <http://www.wpp.com/wpp/marketing/brandz/> (Aug 2, 2013), pp. 1-5.
“Explanation of the methodology,” Brand Finance, <http://brandirectory.com/methodology> (Dec 9, 2012).
“Japan’s Best Global Brands 2012,” Interbrand, <http://www.interbrand.com/en/Default.aspx> (Feb 14, 2012), pp. 3-4.
“Top 100 Most Powerful Brands 2007,” MillwardBrown, <http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2007_BrandZ_Top100_Report.sflb.ashx> (Sep 18, 2013).
“Top 100 Most Powerful Brands 2008,” MillwardBrown, <http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2008_BrandZ_Top100_Report.sflb.ashx> (Sep 18, 2013).
“Top 100 Most Valuable Global Brands 2009,” MillwardBrown, <http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2009_BrandZ_Top100_Report.sflb.ashx> (Sep 18, 2013).
“Top 100 Most Valuable Global Brands 2010,” MillwardBrown, <http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2010_BrandZ_Top100_Report.sflb.ashx> (Sep 18, 2013).
“Top 100 Most Valuable Global Brands 2011,” MillwardBrown, <http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2011_BrandZ_Top100_Report.sflb.ashx> (Sep 18, 2013).
“Top 100 Most Valuable Global Brands 2012,” MillwardBrown, <http://www.millwardbrown.com/brandz/2012/Documents/2012_BrandZ_Top100_Report.pdf> (Sep 18, 2013).
“Top 100 Most Valuable Global Brands 2013,” MillwardBrown, <http://www.millwardbrown.com/brandz/2013/Top100/Docs/2013_BrandZ_Top100_Report.pdf> (Sep 18, 2013).
“Top Brands Thrive Despite Economy According to Millward Brown`s Latest BrandZ[TM] top 100 Most Valuable Global Brands Study,” WPP, <http://www.wpp.com/> (May 2012), pp. 2-3.
《官方網站》
BrandZ, <http://www.brandz.com> (Aug 2, 2013).
Brand Finance, < http://brandirectory.com/> (Aug 22, 2013).
Interbrand, <http://www.interbrand.com/en/Default.aspx> (Sep 30, 2013). |
