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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/63911


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    題名: Understanding the value of process capital: a multiple case study on CRM processes
    作者: Shang, Shari S.C.;Huang, Ping-der
    尚孝純;黃秉德
    貢獻者: 資管系
    關鍵詞: process capital measurement;process management;customer relationship management;CRM;resource-based view;RBV;dynamic capability;Taiwan;financial industry
    日期: 2008
    上傳時間: 2014-02-18 10:24:05 (UTC+8)
    摘要: This study examined possible ways of measuring process capital and proposed proper ways of reflecting the value of process capital. Using a system model, three methods of measuring organisational processes were identified: (1) measuring the investment in processes, (2) measuring the results of processes and (3) measuring the management capability of the processes. Examining five selected cases from Taiwan`s financial industry, this study applied the Resource-Based View (RBV) with the concept of dynamic capability to enhance the third method, and tested the three kinds of process capital measurements on Customer Relationship Management (CRM) processes. The findings revealed that the management capability of aligning organisational resources with the CRM processes seems to have the strongest correlation with a firm`s competitiveness and the maintenance of sustained customer relationships, suggesting that it should be considered an important indicator of process capital.
    關聯: International Journal of Learning and Intellectual Capital, 5(3/4), 404-416
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1504/IJLIC.2008.021019
    DOI: 10.1504/IJLIC.2008.021019
    顯示於類別:[資訊管理學系] 期刊論文

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