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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/63826

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63826

Title:	Determinants of Performing Arts Attendance in Taiwan: A Multivariate Probit Analysis
Authors:	鄭宗記;溫偉任 Cheng, Tsung-Chi;Wen, Wei-Jen
Contributors:	國貿系
Date:	2011-08
Issue Date:	2014-02-13 11:57:44 (UTC+8)
Abstract:	This article uses data collected from a telephone survey of Taiwanese residents to investigate the live performance attendances at four types of performing arts: contemporary drama, traditional theatre, dance and music. We estimate a Multivariate Probit (MVP) model to characterize the audience for each type of performing arts and to find out the pairwise correlations across performing arts. The audience of traditional theatre appears to be quite different from that of the other three types of performing arts. We also show significant and positive correlations across attendances at all four performing arts, with the correlation coefficient between dance and music being the highest. This indicates that performing arts are complements and audiences tend to be ‘omnivorous’ rather than ‘univorous’.
Relation:	Applied Economics Letters, 18(15), 1437-1442
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/13504851.2010.543060
DOI:	10.1080/13504851.2010.543060
Appears in Collections:	[國際經營與貿易學系 ] 期刊論文

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