政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63720

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63720

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政大機構典藏 > 社會科學學院 > 國家發展研究所 > 學位論文 > Item 140.119/63720

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题名:	創意市場之開發與運用：以「國寶人壽登峰造極計畫」為例 The development and application of idea market: the case study of Global Life Insurance Idea Market Project
作者:	杜映磊
贡献者:	童振源杜映磊
关键词:	創意市場群眾智慧創意開發創意評鑑
日期:	2013
上传时间:	2014-02-10 14:59:12 (UTC+8)
摘要:	群眾智慧最大的優點在於：即使不是高層人員，也能夠很有貢獻。一群擁有不同問題處理能力的人，大家共同集思廣益，就能發揮出比聰明的人更優秀的表現，可見多元性比才智來得更重要。創意的開發和評鑑兩者是相輔相成的，一個創意要成功，除了本身是優良的提案之外，評鑑創意的過程也必須準確，讓好的想法更容易突顯、被看見且得到資助，創意市場即開闢了一個嶄新的途徑。本研究主要目的在於建立一個結合創意開發和創意評鑑兩階段，可以互動交流的「創意市場」平台，讓參與者在匿名的平等討論環境下，自願性地投入個人想法、資訊，並有效將訊息加以彙整聚集。在創意市場中公開發布創意內容，企圖激發學習效果，以虛擬貨幣交易買賣，進行篩選及評鑑作業，評估創意之優劣。同時提供獎勵誘因，鼓勵更多元、新穎的想法，提升參與交易評鑑之意願和洞察能力，以優化評鑑結果。發揮集體智慧功用，幫助國家、公司企業等單位了解目前的趨勢動態，共同面對未來不確定性、複雜多變的情境，有效開發新商品、服務以及未來發展之方針。本研究主要根據政大與國寶人壽之產學合作計畫，從旁觀察記錄並透過量化的方式，分析市場平台交易數據和問卷結果，發掘創意市場在新產品和策略開發上之成效表現。結果證實，提供獎勵誘因和匿名機制有助於提升參與者之意願，並激發學習效果。創意市場比公司既有決策產生數量更豐富、內容多元性的創新想法。同時，與常見的遴選方式網路投票做比較，在評鑑之鑑別力和認同度上，創意市場的表現較佳。無論在可行性、創新性、預期效益等方面，創意市場產生結果獲得參與者正面評價，主管級人士亦認同創意市場工具，並認為值得推薦給其他企業或產業。
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描述:	碩士國立政治大學國家發展研究所 100261016 102
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G1002610161
数据类型:	thesis
显示于类别:	[國家發展研究所] 學位論文

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