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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63685

Title:	Precious Wedding創業企劃書 Precious Wedding Business Plan
Authors:	李依依 Lee, Yi Yi
Contributors:	蔡政憲 Tsai, Chenghsien 李依依 Lee, Yi Yi
Keywords:	結婚禮品 Wedding Wedding favors Gifts Precious Wedding
Date:	2013
Issue Date:	2014-02-10 14:52:10 (UTC+8)
Abstract:	Precious Wedding is a professional wedding favors company in Taiwan which aims at helping every groom and bride create an unforgettable wedding experience through ideal wedding favors. As wedding favors is neither a brand-new nor prevalent product concept for most Taiwanese, coupled with the fact that there are fewer than 20 competitors selling on a large scale, we assume that the wedding favors industry in Taiwan is currently at the late introduction stage of a product life cycle. To test whether the wedding favors market in Taiwan will be profitable or not, we performed an online survey with 111 valid responses collected. The survey result turned out to be extremely positive as 88% of respondents claimed they will or they are likely to purchase wedding favors ( or recommend others to do so), implying that huge sales and growth potentials are awaiting us to explore. In terms of finance, we acquired NT$5,250,934 in our NPV calculation from year 1 to year 5, while the sensitivity analysis also generated positive outcomes even in the most pessimistic scenario, ranging from the lowest of NT$3,411,729 to the highest of NT$6,734,601.These figures all can be served as strong evidences that Precious Wedding is a great company to be invested on.
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 99933005 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099933005
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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