政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63562

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51583001 在线人数 : 944

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 理學院 > 心理學系 > 期刊論文 > Item 140.119/63562

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/63562

题名:	Signaling new product introduction delays: Determinants of clarity of delay-duration announcements
作者:	郭建志 Ku, Hsuan-Hsuan;Huang, Chiu-Chen;Kuo, Chien-Chih
贡献者:	心理系
关键词:	Delayed launch;Marketing communications;Delay duration;Signal clarity
日期:	2011.07
上传时间:	2014-01-24 15:50:57 (UTC+8)
摘要:	To benefit from being first into the market, many firms deliberately release information about a new product well ahead of its actual introduction, but often subsequently fail to meet the pre-announced due date. The primary aim of the study reported here was to expand understanding of the determinants of the clarity of announcements concerning delays to new-product introductions, specifically by examining the antecedents of a firm`s propensity to issue clear signals regarding the likely date of eventual availability. Empirical analysis of data collected by questionnaire from 113 manufacturers in the telecommunications, consumer electronics, and computer hardware and software sectors in Taiwan found that signal clarity can be explained by factors that are sender-specific (competitive equity building), product-related (prevalence of launch delays, expected duration of delay, and degree of control over delay), and receiver-related (competitive elasticity). A structural model is proposed, to serve as a framework for management decision-making.
關聯:	Industrial Marketing Management, 40(5),754-762
資料來源:	http://dx.doi.org/10.1016/j.indmarman.2010.11.002
数据类型:	article
显示于类别:	[心理學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
754762.pdf		314Kb	Adobe PDF2	1151	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

数据加载中.....