 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 112871/143842 (78%)
Visitors : 49922354
Online Users : 518
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/63430
|
| Title: | 圖像設計與隱喻閱讀 |
| Other Titles: | Pictorial Design and Metaphorical Interpretation |
| Authors: | 孫式文
Sun, Sewen |
| Contributors: | 新聞系 |
| Keywords: | 文化創意;多空間模式;認知原則;圖像設計;隱喻
Cultural creativity;Many-space model;Cognitive principle;Pictorial design;Metaphor |
| Date: | 2012-01 |
| Issue Date: | 2014-01-16 15:32:19 (UTC+8) |
| Abstract: | 本文由文化、創意、認知與傳播的角度，提出三種跨域組合的圖像設計（部件組合設計、替代組合設計、主從融合設計），其援用的四項圖像認知原則（層次原則、重組原則、框架原則、拓僕原則），以及導引出的四種隱喻閱讀型態（共通性的隱喻閱讀、單邊主導的隱喻閱讀、雙邊主導的隱喻閱讀、新義浮現的隱喻閱讀），並以廣告圖像為素材實驗研究檢證相關的三項假設：（1）跨域組合圖像的隱喻閱讀的假設；（2）跨域組合設計的認知假設；（3）跨域組合設計的逆轉假設。
In this paper I examine three types of image-blending pictorial design (the part-part combination design, the replacement design and the principalsubordinate merging design), review four cognitive principles of pictorial design (the principle of layered composition, the principle of recomposition, the principle of framing and the principle of topology), and propose four types of metaphorical interpretation of image-blending pictures (the commonality-based interpretation, the single-scope interpretation, the doublescope interpretation and the emergent-meaning interpretation). Based on the examination, the review and the proposal, I advance three hypotheses about image-blending pictorial design (a metaphorical interpretation hypothesis, a cognitive hypothesis and an interpretation reversal hypothesis), and obtain experimental results that corroborate the hypotheses. Finally, implications of the present study for culture and creativity research are highlighted – the types of designs selected for the present study are pervasive and already weave themselves into the fabric of everyday life, and robustly corroborated generalizations about them give us a glimpse into the basics of cognitive regimes that support and guide cultural and creative activities. |
| Relation: | 新聞學研究, 110, 171-214
Mass Communication Research, 110, 171-214 |
| Data Type: | article |
| Appears in Collections: | [新聞學研究 TSSCI] 期刊論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 171214.pdf | | 1231Kb | Adobe PDF2 | 1271 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
