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    题名: 「好萊塢八大」在台灣發展之初探
    其它题名: A Preliminary Study on the Major Hollywood Distribution Companies in Taiwan
    作者: 李雅惠
    Lee, Ya-Huei
    贡献者: 國立政治大學
    廣播電視研究所
    关键词: 好萊塢八大;華商;配額制度;拷貝數量;映演廳數
    日期: 1999
    上传时间: 2013-12-19 14:38:23 (UTC+8)
    摘要: 本文針對「好萊塢八大」發行分公司在台灣的發展，進行初探性的分析。就整個台灣電影生態來看，早期的國片市場並非經營慘澹，而台灣的外片市場，尤其是西片市場也並非蓬勃成長。然而，在脫離日本殖民統治之後，易主為國民政府並接受了美國軍事與經濟援助的歷史背景下，訂定了中美通商友好條約。台灣當時的處境如此，再加上美國好萊塢電影挾帶強勢的政府後盾與特有的擴張策略傾銷海外，這些相關因素埋下了好萊塢在台灣電影市場成長的因子。因此，本文論述的架構以好萊塢的擴張和發行策略為連接起點，再依序時間的主軸，探討台灣的政經局勢和外片管制政策對「好萊塢八大」的影響。研究的主題包括：好萊塢八大建立電影王國的歷程、進駐台灣的社會語境脈絡、人事組織的變遷與整合，以及收編台灣市場的進程。另外，再探討配額制度、拷貝數量以及聯映戲院等外片管制辦法的變貌。藉本初探性的研究，架構好萊塢八大在台灣的事實脈絡，以期洞悉好萊塢的發行機制。期待本研究能拋磚引玉，有更多研究的加入，立基於本土的發展歷程、進而掌握「好萊塢八大」的發展動態。
    This study has focused on the context of distribution companies in which the Hollywood majors exist in Taiwan. At the beginning of the mid-forty, the domestic films in Taiwan were popular and had prospered. However, after secession from the ruling of Japanese, the social context was that the KMT government was dependent on the American military and the economic aid. Meanwhile, the America government gave support to the Hollywood Majors and these companies possessing expanding ambition distributed their films to foreign markets. Since then, the distribution companies of Hollywood Majors have been earned enormous revenues from the Taiwan market. The structure of this article is composed of exploring the expanding strategies of the Hollywood Majors and the influence of the domestic policy on the Hollywood Majors in Taiwan. The subjects include the progress of Hollywood overseas distribution, especially the social context in Taiwan, the transition of these distribution corporations, and the in-depth interviews of the domestic policy. From the discussion of these subjects, we are able to know the changing situations and accumulate the fact of the context. Therefore the mechanism of Hollywood Majors distribution and their dynamic development processes in Taiwan are explored.
    關聯: 中華傳播學會年會研討會
    数据类型: conference
    显示于类别:[廣播電視學系] 會議論文

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