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政大典藏 > College of Communication > Department of Journalism > Proceedings > Item 140.119/62775

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62775

Title:	由《商業周刊》封面故事看財經雜誌對成功者形象的再現
Other Titles:	Representation of the image of the successful from the cover stories in Business Weekly
Authors:	李昭安
Contributors:	國立政治大學新聞研究所
Keywords:	再現;企業文化;成功者;形象;財經雜誌;意識形態 representation;corporate culture;success;image;financial magazine;ideology
Date:	2006
Issue Date:	2013-12-19 14:35:09 (UTC+8)
Abstract:	本研究旨在檢視財經雜誌報導內容，是否有助於複製資本主義意識形態、鞏固既得利益者。研究者試圖透過內容分析法，觀察《商業周刊》封面故事主要議題內容，並統計受訪者的性別、職業、位階和人格特質，檢驗《商業周刊》是否將成功者侷限在特定條件之下。研究發現，《商業周刊》封面故事報導內容多為成功過程的敘述，受訪者多為台灣高科技製造業或服務業的男性高層決策者，且多具備努力認真、勇於冒險及挑戰、高領導能力與魄力等人格特質。 This research focuses on financial magazines to see if its contents collaborate with capitalism to benefit the selected. Through content analysis, the cover stories of Business Weekly are observed. The gender, occupation, social status and personal traits of those interviewed are used as statistics to see if Business Weekly labels someone to be successful under certain conditions. It was discovered that the cover stories of Business Weekly mostly feature the path to success, with the majority of the interviewees being male executives from high tech manufacture or service industry backgrounds, most of whom has the character traits of being hard-working, risk-taking with leadership skills and charisma.
Relation:	中華傳播學會年會研討會
Data Type:	conference
Appears in Collections:	[Department of Journalism] Proceedings

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