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    政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 >  Item 140.119/62757


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62757


    Title: 「心靈疾病」的建構─台灣SPA新聞報導分析
    Other Titles: The construction of an imaginary disease in Taiwan: the analysis of Taiwan`s media coverage of spa
    Authors: 林佳韻
    Lin, Chia Yuun
    Contributors: 國立政治大學
    新聞研究所
    Date: 2004
    Issue Date: 2013-12-19 14:30:50 (UTC+8)
    Abstract: SPA被視為台灣新興的保健文化，透過大量的媒體呈現與廣告行銷，彷彿蔚為一種流行。但是，令人好奇的是，有別於過往對症下藥的模式，SPA此種「被視為」醫療化的過程，卻未言明「疾病」為何。過往，疾病的定義往往依賴醫師或專家的界定，但是SPA「療程」所對應的「疾病」，由誰定義？而這樣的「疾病」，又是怎樣一個建構與想像？本研究從中國時報與聯合報的SPA新聞文本中，試圖找尋其所呈現的疾病圖像為何、並探究如何報導。藉由論述分析，了解新聞報導如何合理化SPA為一種「醫療行為」，同時報導中又傳遞何種權力意涵。研究透過批判醫療社會學的觀點，解構SPA「醫療化」的概念，發現SPA的確具備「醫療化」的條件，如利用精密儀器和專業人員的詮釋等。研究發現屬於另類醫學觀點的醫療專家(中醫師、過去民俗醫學體系的物理治療師等)，利用抽象的另類醫療語言，活躍於SPA的論述場域。而原本西方醫學的論述，卻失去了舞台。而SPA所指涉的社會流行病學人口，卻更是「有錢消費」的代表，此種現象，正如同Dubos所強調「健康的海市蜃樓」(The Mirage of Health)，已成為製造疾病的產業(sick-making enterprises)，以信仰「醫療」作為解決的手段，而心靈疾病的建構，不過是「SPA」龐大醫療產業製造病人的藉口。
    The ubiquitous media coverage of spa has made it a new panacea for local people in Taiwan to cure their "illness". Supposedly, it is a doctor or clinician who has the professional knowledge to identify the species of illness and prescribe specific treatment for it; however, in the case of spa "therapy", people directly go to spa for curing an imaginary disease, invented by local media coverage and ad campaigns. What makes people regard spa as a legitimate medical therapy? By following news reports in Taiwan, I will focus on what kind of "illness" was brought in by the local media and how news stories presented Spa as a therapeutic medical procedure. The research is conducted with the discourse analysis to examine news coverage from Taiwan`s two dominant news agencies, the China Times and the United Daily, in search of the root cause of an imaginary disease and the context of it.
    Relation: 中華傳播學會年會研討會
    Data Type: conference
    Appears in Collections:[新聞學系] 會議論文

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