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政大典藏 > College of Communication > Department of Journalism > Proceedings > Item 140.119/62753

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62753

Title:	台灣報紙報導國際運動比賽內容意涵初探－以2003年第二十二屆亞洲盃棒球錦標賽為例
Other Titles:	An exploratory study of Taiwan newspaper coverage of national sport games: Examining the 2003 Asia baseball game
Authors:	施柏燁 Shih, Po Yeh
Contributors:	國立政治大學新聞研究所
Keywords:	內容分析;意識型態;運動傳播;運動社會學;論述分析 content analysis;discourse analysis;ideology;media sport;sociology of sport
Date:	2004
Issue Date:	2013-12-19 14:30:00 (UTC+8)
Abstract:	本研究目的為探討國內報紙新聞如何報導國際性運動比賽，以2004年雅典奧運亞洲區棒球錦標賽為例，針對台灣地區較為重視的體育性報刊（民生報、麗台體育報與蘋果日報）進行完全抽樣。並進一步觀察在報導內容中有何 (what) 意識型態存在，以及意識型態如何 (how) 運作於國際運動比賽新聞文本中。研究者以內容分析法與論述分析交互運用，首先以經驗性證據支持「內容」 (content) 中的意識型態意涵，進而以「文本」(text) 概念來詮釋意識型態運作。 The purpose of this research was to discuss the news coverage of national sport games, and the research examined 2003 Asia baseball game. Research use content analysis and discourse analysis to explore Taiwan news reports. It news reports not only used the content analysis to support empirical evidence of newspaper ideology and bias, but also used the discourse analysis to interpret the ideology which has been practiced in the text.
Relation:	中華傳播學會年會研討會
Data Type:	conference
Appears in Collections:	[Department of Journalism] Proceedings

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