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    政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 >  Item 140.119/62745


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62745


    Title: 形象與性別政治的迷思？探討女性候選人與媒體形象建構
    Other Titles: The Problem of Image and Gender Politics? Discussions of Women Candidates and Media` image Construction
    Authors: 楊意菁
    Yang, Yie-Jing
    Contributors: 國立政治大學
    新聞研究所
    Keywords: 女性候選人;候選人形象;女性候選人形象;性別刻版印象;媒體形象建構;選舉;競選策略
    women candidates;candidates image;women candidates images;gender stereotype;media`s image construction;election;campaign strategies
    Date: 1999
    Issue Date: 2013-12-19 14:28:23 (UTC+8)
    Abstract: 近來的選舉研究發現，候選人的形象已成為選民投票的主要參考依據。而大眾傳媒又是中介候選人形象的重要來源，於是候選人形象研究亦不得忽略媒體的傳遞與建構能力。為了深入瞭解候選人形象與媒體建構的問題，本研究特以女性候選人為例。畢竟女性參與政治與選舉的人數日漸增多，但整體比例而言，女性政治人物與官員的比例仍然不高。造成這個現象的主要原因，不外乎是人們對女性候選人的性別刻版印象認知，以及媒體對男女候選人的不同報導所致。於是本報告主要從性別刻版印象切入女性候選人與政治選舉之間的關連，亦即從性別刻版印象的迷思中，探討媒體對女性候選人的形象建構，以及對投票者認知所產生的影響。本報告首先討論候選人形象的相關研究，剖析候選人形象的研究內容與範圍。其次，除了說明「形象」與「刻版印象」的基本定義與概念外，並探討性別刻版印象與政治形象的關連性。接下來部份則延續性別刻版印象的概念，探討媒體對男女性候選人的不同報導方式，以及對女性候選人的形象建構，並歸納出女性候選人與媒體形象建構的五個重點。最後的討論與結論部份則企圖為女性候選人提出因應的競選策略，以期跳脫性別刻版印象與媒體形象建構的棝咎。總而言之，本報告除了展現形象政治與選舉的問題之外，亦希望突顯性別政治結構不平等的現實問題。
    Recent electoral studies have found that candidate image has become the important reference basis when people vote. Besides, mass media is the major mediator by communicating candidate image to general people. Therefore, candidate image research (or electoral research) can not ignore the questions of mass media` image construction. In order to deeply understand the questions between candidate image and media` image construction, this study uses women candidates as an example to explore above research questions. Although women involve politics more than before, the percentages of women being politician and political-appointees are still low compared to men. The reasons of women seldom becoming politician are because of people`s cognition of gender stereotype and the differences of man and women candidates` image reported from mass media. Thus, this study applies gender stereotype to discuss the relationship between women candidates and political election. Also, this study is to discuss the questions of media` image construction in representing women candidates and influencing voter`s cognition of women candidates. This paper is first to discuss the related studies of candidate image research. Next, this paper explores the relationship between gender stereotype and political image, and then discusses the questions of women candidate image constructed by mass media. Finally, this paper hopes to propose some campaign strategies for women candidates in avoiding the questions of gender stereotype and media’s image construction.
    Relation: 中華傳播學會年會研討會
    Data Type: conference
    Appears in Collections:[新聞學系] 會議論文

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