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政大機構典藏 > 傳播學院 > 廣播電視學系 > 期刊論文 > Item 140.119/62303

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62303

Title:	Investment with network externality under uncertainty
Authors:	許志堅 Lu, Chia-Chi;Hung, Weifeng;Sheu, Jyh-Jian;Shih, Pai-Ta
Contributors:	廣電系
Keywords:	Consumer`s Waiting-to-Buy Effect;G12;Network Externality;O31;O34;Real Option Investment
Date:	2011.02
Issue Date:	2013-12-09 13:37:30 (UTC+8)
Abstract:	The purpose of this paper is to develop a real option model with a stochastic network size to simultaneously consider firm`s investment and household`s consumption behaviors in an equilibrium framework. First, the consumer`s waiting-to-buy effect is crucial in determining trigger network size of firm`s investment. Second, increasing network externality has an ambiguous effect on trigger network size of firm`s investment. Third, using NPV rule not only underestimates trigger network size but, also possibly results in the misleading relationship between network externality and trigger network size.
Relation:	Review of Quantitative Finance and Accounting, 36(4), 555-564
Data Type:	article
Appears in Collections:	[廣播電視學系] 期刊論文

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