政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/62026
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51579172      在线人数 : 999
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/62026


    题名: 建議使用一個可以吸引潛在尼加拉瓜遊客來台灣休閒或旅遊的策略
    uggesting a strategy to attract potential Nicaraguan visitors to visit Taiwan for leisure or tourism
    作者: 徐凱玲
    Kelineth Victoria Siu Hebbert
    贡献者: Liu, Hsiao Lan
    徐凱玲
    Kelineth Victoria Siu Hebbert
    关键词: Nicaragua
    Tourism
    Tourist attraction
    Tourist destination
    Destination image
    Nicaragua
    Tourism
    Tourist attraction
    Tourist destination
    Destination image
    日期: 2012
    上传时间: 2013-12-02 17:52:15 (UTC+8)
    摘要: This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions.
    As a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists.
    Keywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image
    參考文獻: 1. BIZAN, A. H. (2009), “Tourism marketing in Libya a between reality and ambitions,” Unpublished PhD Dissertation, University of West-Hungary, Faculty of Economics, Hungary.
    2. BURNEY, A. M. S. (2008), “Inductive and Deductive Research Approach,” Department of Computer Science, University of Karachi, Accessed on January 2012 http://www.drburney.net/INDUCTIVE%20&%20DEDUCTIVE%20RESEARCH%20APPROACH%2006032008.pdf
    3. CROMPTON, J. L. (1979), “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image,” Journal of Travel Research, Vol. 17, 18-23.
    4. ERAQI, I. M. AND ABD-ALLA, G. (2008), “Information Systems and Tourism Marketing: New Challenges for Tourism Business Sector in Egypt,” Information Technology in Hospitality, Vol. 5, 1-13.
    5. FAKEYE, P.C. AND CROMPTON, J. L. (1991), “Image Differences between Prospective, First-Time and Repeat Visitors to the Lower Rio Grande Valley,” Journal of Travel Research, Vol. 30(2), 10-16.
    6. HANCOCK, B. (2002), “An introduction to Qualitative Research,” Division of General Practice, University of Nottingham, Accessed on January 2012 http://faculty.cbu.ca/pmacintyre/course_pages/MBA603/MBA603_files/IntroQualitativeResearch.pdf
    7. JENKINS, H. O. (1999), “Understanding and Measuring Tourist Destination Images,” International Journal of Tourism Research, Vol. 1, 1-15.
    8. KESTER, G. C. J. (2012),“2011 International Tourism Results and Prospects for 2012,” Accessed on March, 2012 http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_hq_fitur12_jk_2pp_0.pdf
    9. KOTLER, O., HAIDER, D. H., AND REIN, Y. (1993), “Marketing Places: Attracting investment, industry and Tourism to cities, state and nations, New York: The Free Press.
    10. LILJEDAHL, J. (2010), “Using place branding to attract tourists and residents to Swedish regions,” Unpublished Master Thesis, Department of Business Administration and Social Sciences, Luleå University of Technology, Sweden.
    11. LIN, C-Y. AND CHANG, C-J. (2008), “Taiwan’s Image as a Tourist Destination,” Unpublished Master Thesis, Department of Applied Foreign languages, Chaoyang University of Technology, Taiwan.
    12. LIU, Y-L. AND KO, P-F. (2011), “A visitor-focused study of tourism attraction in Taiwan: Empirical evidence from outbound Chinese tourists,” Journal of Hospitality Management and Tourism, Vol. 2 (2), 22-23.
    13. MA, Y-T. AND CRESTAN, A. (2009), “Taiwan’s Challenges for Significant International Tourism Market Growth,” Proceedings of the 10th International Digital Government Research Conference, 272-276.
    14. MIDDLETON, V. T. C. (1994), Tourism Marketing and Management Handbook,” Hempel Hempstead: Prentice Hall, 573-576.
    15. OSLAND, S. J., DE FRANCO, S. AND OSLAND, A. (2007), “Organizational implications of Latin American Culture: lessons for the expatriate manager,” Economia e Gestao, Vol. 7, 1–178.
    16. REISINGER, Y. (2009), “International Tourism: Cultures and Behavior,” Elsevier Inc., U.S.A.
    17. SEATION, A. V. AND BENEIT, M. M. (1996), “Marketing tourism products, concepts, issues, cases,” London: International Thomas Business Press.
    18. TURNER III, W. D. (2010), “Qualitative Interview Design: A Practical Guide for Novice Investigators,” The Qualitative Report, Vol. 15 (3), 754-760.
    Web sites
    http://taiwan.net.tw
    http://taiwanindustry.tier.org.tw
    http://www.sice.oas.org/TPD/NIC_TWN/DraftText_s/Index_s.asp
    http://www.visitanicaragua.com
    http://www.nicaragua.com
    http://english.moe.gov.tw
    描述: 碩士
    國立政治大學
    亞太研究英語碩士學位學程(IMAS)
    97924020
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097924020
    数据类型: thesis
    显示于类别:[亞太研究英語博/碩士學位學程(IDAS/IMAS)] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2528检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈