Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/62008
|
Title: | 衡量台灣觀光旅館經營風險策略 Evaluating Hotel Risk Assessment Model in Taiwan |
Authors: | 簡宏光 Chien, Emerson |
Contributors: | 王儷玲 簡宏光 Chien, Emerson |
Keywords: | 旅館 經營風險 重要表現程度分析法 |
Date: | 2011 |
Issue Date: | 2013-12-02 17:48:38 (UTC+8) |
Abstract: | 近年來觀光休閒產業蓬勃發展,加上政府政策之協助推動,民眾對休閒旅遊 品質日益重視。隨著國際觀光休閒遊憩市場的興盛與競爭,許多企業紛紛希望能投入企業形象佳且報酬率高的觀光旅館經營的同時,亦伴隨許多不確定性與未知的經營風險。綜觀過去文獻關於旅館業經營風險之探討,無論外部或內部風險,大多僅針對單一風險進行研究,極少進行整體性的風險評估;因此,本研究希望以整合性的方式彙整觀光旅館業之內部及外部經營風險因素,再運用重要-表現程度分析法,針對旅館管理者對經營風險的重視度與執行程度、不同層級管理者對經營風險的認知缺口,探討管理者對外部及內部風險之管理程度。 研究分別以專家訪談法及問卷調查法進行兩階段分析,先訪問四間國際觀光 旅館管理者蒐集其經營策略、內部營運風險及外部環境風險因素,再透過問卷調查的方式,針對旅館業管理者調查其對於經營風險的認知,共回收115份,扣除無效問卷14份,有效樣本共計101份,分析結果顯示: 觀光旅館業環境外部風險共包括四項,分別為:政策法令風險、社會經濟風 險、天然風險、競爭風險等四項,至於內部營運風險則包括三項:分別為責任風險、決策風險、人力資源風險等三項。就旅館經營風險之重要表現程度之分析結果顯示,僅政策法令風險構面落於優先順序較低象限,其餘六構面則落於繼續保持象限中。此外,就經營風險缺口以及經營風險之差異分析顯示,高階主管對於經營風險之重要性及執行程度看法較為一致;然而就中、低階主管與一般員工而言,雖對經營風險重要性具有一定程度之認知,然可能由於位階不夠,較無法明確的執行風險管理。最後,就年資與部門在經營風險上的差異而言,不同年資對於經營風險之重要性與執行程度具有顯著差異。本研究之實證結果,可提供後續專家學者及企業廠商對經營風險相關議題參考。 Recently, Leisure Tourism Industries develop vigorously, with the guidance from the government policies in this field, people are increasingly noted the quality of this. With the competitiveness and prosperity in the international leisure tourism market, numerous industries hope to invest in managing hotel with the good reputation and the rapid rate of return, accompany with uncertainty and unknown managing risks simultaneously. Previous literatures related to hotel risks, no matter what it is about external or internal risks, most of them focus on exploring singular risk and seldom proceed to overall risk evaluation. Therefore, this study will integrate internal and external hotel risks and adopt the Importance-Performance Analysis (IPA) to explore the seriousness of hotel managers on managing risks, the cognitive gap of different ranking position managers on hotel risks, and to examine the different managerial and administrative level supervisors on internal and external risks. This study adopts two steps research methodology including expert interview and questionnaire survey. Firstly, we interview four international hotel managers for collecting managing strategies and finding factors of internal operative risks and external environmental risks. The population for this study is hotel managers and employees. Questionnaires are sent to 20 three to five-star hotels. As a result, 117 questionnaires were returned, including 14 invalid questionnaires, yielding a sample size of 101. The result shows as follows: The external environment risks include four dimensions which are Risk of Political & Law, Risk of Social & Economic, Risk of Act of God, and Risk of Competition respectively. Internal operation risks include three dimensions which are Risk of Liability, Risk of Human Resource, and Risk of Decision. The result of IPA shows that only the dimension of Risk of Political & Law locates in the quadrant of low priority, other six dimensions all locate in the quadrant of keeping up the good work. In addition, the analysis of managing risk gap and ANOVA show those higher position superiors has consistent perspectives on risk importance and performance. However, in terms of middle, low position directors, and employees, the results show they have the same cognitive understanding on operating risk importance, but they cannot implement risk management duly because of the managerial executive level. Finally, in terms of the differentiations of seniority and department on operating risk, the result shows different seniority has significant differentiation on operating risk importance and performance. The empirical study will provide references of the related issues for future researchers and industrial manufacturers on operating risks. |
Reference: | 中文部分: 中華民國交通部觀光局(2011)。來臺旅客按性別及來臺目的分,上網日期: 2011年5月10日,檢自http://admin.taiwan.net.tw/ 中華民國交通部觀光局(2008)。星級旅館評鑑計畫,上網日期: 2012年4月10日,檢自 http://admin.taiwan.net.tw/law/law_d.aspx?no=130&d=373 方裕傑(2010)。企業風險評估模式之建立,東吳大學企業管理研究所碩士論文。 全國法規資料庫 (2011)。發展觀光條例,上網日期: 2012年4月8日,檢自http://law.moj.gov.tw/LawClass/LawAll.aspx?PCode=K0110001 全國法規資料庫 (2011)。觀光旅館業管理規則,上網日期: 2012年4月10日,檢自http://law.moj.gov.tw/LawClass/LawAll.aspx?PCode=K0110006 李榮福 (2001)。證券商市場風險管理與風險值的應用—以某證券商為例,國立政治大學經營管理學碩士論文。 宋明哲 (2001)。現代風險管理五版,台北:五南。 吳曼寧(2001)。我國綜合證券商風險管理之研究,國立台灣大學會計學系碩士論文。 吳思華 (2000)。策略九說:策略思考本質,三版,台北:臉譜出版社。 吳惠榕、賈凱傑 (2011)。企業風險預警系統之建構與應用,第14屆科際整合管理研討會,25,515-527。 凌氤寶 (2008)。保險學:理論與實務,台北:華泰文化。 財團法人中華民國會計研究發展基金會(2005),上網日期: 2012年4月3日,檢自 http://www.ardf.org.tw/ 華銀風險管理部 (2007)。淺談情境分析於作業風險管理之應用,華控月刊,51,1-13。 孫樹柏 (2002)。我國票券經營與風險管理之研究,銘傳大學金融研究所碩士論文。 詹益政(2002)。旅館管理實務,台北:揚智文化。 葉靜芳(1999)。我國銀行業風險管理之研究,大葉大學事業經營所碩士論文。 張春雄、林顯達、黃新宗、劉美芳(2003)。風險管理,台中:吉田。 張家銘、賴世國(2006)。健康休閒俱樂部風險管理之探討,臺灣體育運動管理學報,5, 1-24。 筒井信行(1999)。風險管理,賴青松譯,台北:日之昇文化事業有限公司。 鄧志陽(1993)。風險利益經營術,台北:韜略。 鍾慧儀(2003) 。我國企業風險管理之研究兒-以生物科技公司為例,國立高雄第一科技大學碩士論文。 鄭燦堂(2007)。風險管理理論與實務,台北:五南。 英文部分: Alleyne, P., Doherty, L., Greenidge, D. (2006a). Approaches to HRM in the Barbados hotel industry, International Journal of Contemporary Hospitality Management, 18(2), 94-109. Alleyne, P., Doherty, L., Greenidge, D. (2006b). Human resource management and performance in the Barbados hotel industry, Hospitality Management, 25, 623–646. Anastassova, L., Purcell, K. (1995). Human resource management in the Bulgarian hotel industry: from command to empowerment, International Journal of Hospitality Management, (14), 171-85. Bergen, M., Dutta, S., Walker, J., Orville, C. (1992). Agency relationships in marketing: A review of the implications and applications of agency and related theories. Journal Mark, 56(3), 1–24. Buick, J., Muthu, G. (1997). An investigation of the current practices of in-house employee training and development within hotels in Scotland, Service Industries Journal, 17(4), 652-68. Cervone, H. F. (2006). Managing digital libraries: The view from 30,000 feet project risk management. OCLC Systems & Services: International Digital Library Perspectives, 22(4), 256-262 Cheron, E. J., McTavish, R., Perrien, J. (1989). Segmentation of bank commerical markets, International Journal of Bank Marketing, 7(6), 25-30. Contractor, F. J., Kundu, S. K. (1998). Modal choice in a world of alliances: Analyzing organizational forms in the international hotel sector, Journal of International Business Studies, 29(2), 325-358. Crossley. J. C., Jamieson. L. M. (1997). Introduction to commercial and entrepreneurial recreation, Champaign, IL: Sagamore Publishing, Inc. Dahlstroma, R., Haugland, S. A., Nygaard, A., Rokkan, A. I. (2009). Governance structures in the hotel industry, Journal of Business Research, 62, 841–847 Dale, D. H., Despina, M. M. (2004). Perceptions of hazard and risk on Santorini, Journal of Volcanology and Geothemal Research, 137(4), 285-310. European Foundation for Quality Management (2005), EFQM Framework for Risk Management, European Foundation for Quality Management: Brussels. Faulkner, B. (2001). Towards a framework for tourism disaster management, Tourism Management, 22(2), 135-147. Gallouj, F., Winstein, O. (1997). Innovation in services. Research Policy, 26, 37–556. Giannotti, C., Mattarocci, G., Spinelli, L. (2010), The relative importance of sector and regional factors in the hotel industry: Evidence from the Italian market, Journal of Property Investment & Finance, 28(3), 162-180. González, J. I., Morini, S., Calatayud, F. P. (1999). How to cover risk in the hotel sector, Annals of tourism research, 26(3), 709-712. Haynes, P., Fryer, G. (1999). Changing patterns of HRM and employment relations in New Zealand: The large hotel industry, Asia Pacific Journal of Human Resources, 37(2), 33-43. Hollenhorst, S., Olson, D., Fortney, R. (1992). Use of importance-performance analysis to evaluate state park cabins: The case of the West Virginia State Park system, Journal of Park and Recreation Administration, 10(1), 1-1 1. Hood, C., Jones, D. K. C. (1996) Accident and design: Contemporary debates in risk management, London: UCL. Huan, T. C., Beaman, J., Shelby, L. (2004). No-escape natural disaster-mitigating impacts on tourism. Annals of Tourism Research, 31(2), 255-273. Jeffrey, D., Barden, R.R.D., Buckley, P.J., Hubbard, N.J. (2002). What makes for a successful hotel? Insights on hotel management following 15 years of hotel occupancy analysis in England, Service Industries Journal, 22(2), 73-88. Keil, M., Cule, P.E., Lyytinen, K., Schmidt, R.C. (1998). A framework for identifying software project risks, Communications of the ACM, 41(11), 76-83. Kelliher, C., Johnson, K. (1997). Personnel management in hotels an update: A move to human resource management? Progress in Tourism and Hospitality Research, 3, 321-31. Kerlinger, F. (1986). Foundations of Behavioral Research, 3rd edn. New York: Holt, Rinehart, and Winston. Lam J., Kawamoto, B. (1997). Emergence of the chief risk officer. Risk Management, 30-35. Martilla, J. A., James, J. C. (1977), Importance – performance Analysis, Joural of Marketing, 41(1), 77-79. MDQG LLC (August, 1998). A market-based study of risk management and risk management information systems. InQuisLogic Inc. Meier, R. L. (2000). Integrating enterprise-wide risk management concepts into industrial technology curricula. Journal of Industrial Technology, 16(4), 1-15. Orfila-Sintes, F., Crespı´-Cladera, R., Martı´nez-Ro, E. (2005). Innovation activity in the hotel industry: Evidence from Balearic Islands, Tourism Management, 26, 851–865 O’Sullivan, D. (1991). DSM high-performance fiber attracts growing interest, Chemical & Engineering News, 69, 20-23. Pechlaner, H., Zeni, A., Raich, F. (2007). Congress tourism and leisure tendencies with special focus on economic aspects, Tourism Review, 62(3-4), 32-8. Price, L. (1994). Poor personnel practice in the hotel and catering industry: does it matter? Human Resource Management Journal, 4(4), 44-62. Reding, K.F., Craig, H. B., Digirolamo, K.K. (2000). Creating business risk inventory, Internal Auditor, 57(1), 42-57 Rejda, G. (1995). Principles of Risk Management and Insurance, Reading: Addison-Wesley. Rosenbloom, J. S. (1972). A case study in risk management. NY:Meredith Corp. Roh, Y. S. (2002). Size, growth rate and risk sharing as the determinants of propensity to franchise in chain restaurants, Hospitality Management, 21, 43-56. Skinner, D., Spira, L. F. (2003). Trust and control – a symbiotic relationship? Corporate Governance, 3(4), 28-35. Sampson, S. E., Showalter, M. J. (1999). The performance - importance response function: obser vations and implications, The service Industries Journal, 19, 1-25. Seaton, A.V., Benett, M.M. (1996). Marketing Tourism products, Concepts, Issues, Cases, London:International Thomson Business Press. Sethna, B. N. (1982). Extensions and testing of importance–performance analysis, Business Economics, 17(4), 28–31. Su, Y. (2007). Discussion on the strategy for hotel risk management in Macao, International Management Review, 3(4), 80-85 Williams, R., Bertsch, B., Dale, B., Wiele, T., Iwaarden, J., Smith, M., Visser, R. (2006). Quality and risk management: what are the key issues? The TQM Magazine, 18(1), 67-86. |
Description: | 碩士 國立政治大學 經營管理碩士學程(EMBA) 95932257 100 |
Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0959322571 |
Data Type: | thesis |
Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
File |
Description |
Size | Format | |
257101.pdf | | 750Kb | Adobe PDF2 | 1029 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|