政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/61727

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 51027367 Online Users : 855

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/61727

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/61727

Title:	Perceived Value, Transaction Cost, and Repurchase-Intention in Online Shopping: A Relational Exchange Perspective
Authors:	巫立宇;陳冠仰;陳柏元;鄭淑玲 Wu,Lei-Yu;Chen,Kuan-Yang;Chen,Po-Yuan;Cheng,Shu-Ling
Contributors:	企管系
Keywords:	Online shopping;Perceived value;Transaction cost;Repurchase intention
Date:	2014-01
Issue Date:	2013-11-20 17:42:10 (UTC+8)
Abstract:	This study proposes a framework to understand the impacts of both value-related and transaction cost-related factors on repurchase intention from online shoppers` perspective. In particular, this study defines the construct of cost as a three-component conceptualization (i.e., information searching cost, moral hazard cost, and specific asset investment). Based upon empirical evidence on a survey of 887 online shoppers, this study shows that consumers` perceived value and each cost component are positively related to repurchase intention. Importantly, information searching cost exerts the most significant influence on repurchase intentions among the four relational factors. The result suggests that providing sufficient cues to reduce consumers` information searching cost is the core element of repurchase intention formation. This article closes with theoretical and practical implications.
Relation:	Journal of Business Research, 67(1), 2768-2776
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.jbusres.2012.09.007
DOI:	10.1016/j.jbusres.2012.09.007
Appears in Collections:	[企業管理學系] 期刊論文

Files in This Item:

File	Description	Size	Format
27682776.pdf		246Kb	Adobe PDF2	1502	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...