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    題名: 消費者商品知識與商品屬性對網路口碑效應之影響
    The effects of product knowledge and product attribute on e-WOM effects
    作者: 陳慶緯
    Chen, Ching Wei
    貢獻者: 洪順慶
    陳慶緯
    Chen, Ching Wei
    關鍵詞: 網路口碑
    主觀商品知識
    客觀商品知識
    商品屬性
    e-WOM
    subjective knowledge
    objective knowledge
    product attribute
    日期: 2011
    上傳時間: 2013-09-09 11:24:43 (UTC+8)
    參考文獻: 林建煌，消費者行為。台北：智勝文化事業有限公司，民國91年。
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    描述: 碩士
    國立政治大學
    商管專業學院碩士學位學程(AMBA)
    99380013
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0099380013
    資料類型: thesis
    顯示於類別:[管理碩士學程/商管專業學院碩士學位學程 AMBA] 學位論文

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