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https://nccur.lib.nccu.edu.tw/handle/140.119/60287
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| Title: | 安控產業重新定位之研究
On a study of repositioning of CCTV industry |
| Authors: | 林必祥
Lin, Pi Hsiang |
| Contributors: | 季延平
林必祥
Lin, Pi Hsiang |
| Keywords: | 安控產業
產業重新定位
動態價值鏈
實時企業
策略風險管理
企業危機防範
CCTV
re-positioning
dynamic value chain
real-time enterprise
strategic risk management
corporate crisis prevention |
| Date: | 2009 |
| Issue Date: | 2013-09-05 13:59:54 (UTC+8) |
| Abstract: | 安控產業存在於市場上已有數十年的時間了，近十年來由於科技的突飛猛進，加上恐怖主義盛行，也帶動了這個產業的蓬勃發展。在2011年以後，安控產業預計將正式超過PC產業的產值，成為下一個明星產業。
雖說安控產業的前景一片看好，可是，馬上連想到的是PC產業的削價競爭。由於大陸安控產業的興起，全球安控產品的價格近年來也因此大幅滑落，未來，安控產業的業者若不尋找新的藍海，重新定位安控產業，則在低階的安控市場，很可見的將會都是大陸產品的天下。
本研究的目的在為安控產業找到新的價值與定位。由於安控產業的核心價值就是實時監控及遠端連線，對一個連鎖企業或跨國企業管理來說，其實可以提供一很實時的競爭資訊，進而可以使企業提升為實時企業。安控系統就如同經營者的雙眼，時時的監控著整個企業的運作，甚至可以透過智慧型影像辨識，主動蒐集所有可能的競爭資訊，盡可能極早期的發現問題所在，或是可以比競爭者更早發現新的商機。
本研究主要由兩個方向著手，一是策略風險管理，一是企業危機防範，藉由這兩個構面，加上動態價值鏈的重整與再鏈結，可以讓一個實時企業隨時都保持在低風險的境界。
CCTV industry presence in the market for several decades, and over the past decade as technology advances, coupled with widespread terrorism also contributed to the rapid development of this industry. In many research institutions have done studies predict that after 2011, the revenue of CCTV industry will be more than PC industry, becoming the next rising star.
Although the optimistic vision of CCTV industry, however, the same as PC industry, the price war is the first concern. Since the rise of China manufacturing, the prices of CCTV products have fallen dramatically. CCTV industry needs to find a new blue ocean to re-position CCTV industry; otherwise, China brands eventually will gain all the low level of CCTV market.
The purpose of this study is trying to find a way to re-position the CCTV industry. As the core values of CCTV industry is the real-time monitoring and remote connection, for the management of chain-stores and multi-national enterprise, the CCTV can provide an unbeatable value to help them to be a real-time enterprise. A CCTV system is just like a pair of eyes to help managers to watch their enterprise all the time efficiently. In addition, through the intelligent image recognition, a CCTV system may collect all the possible competition information to help managers to find the business opportunities in a very early stage.
This study includes two dimensions, strategic risk management and corporate crisis prevention. Based on the above two dimensions, coupled with the dynamic value chain, we can make a real-time enterprise maintained at a low-level risk state always. |
| Reference: | 中文書籍
1. 洪順慶，”從心行銷”，天下，2008
2. 洪順慶，”行銷管理”，第四版，新陸，2008
3. 施振榮，”全球品牌大戰略”，天下，2005
4. 羅伯。柯普朗、大衛。諾頓，”平衡計分卡”，臉譜，2008
5. 詹姆斯。吉爾摩、約瑟夫。派恩，”體驗真實”，天下，2008
英文書籍
A. Kenneth G. McGee, ” Heads Up: How to Anticipate Business Surprises and Seize Opportunities First”, Harvard Business School Press, 2004
B. Adrian J. Slywotzky, Karl Weber, “The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs”, Crown Business, 2007
C. Kevin Lane Keller, “Strategic Brand Management”, 3rd Ed, Pearson Education, 2008
D. Robert K. Kaplan and David P. Norton, “The balanced scoredcard：Translating Strategy into action”, Harvard Business School Press, 1996
參考網站
1. 台北捷運公司，http://www.trtc.com.tw
2. 公開資訊觀測站，http://newmops.tse.com.tw/ |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
96932073
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096932073 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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Files in This Item:
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Size | Format | |
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| 207301.pdf | 3337Kb | Adobe PDF2 | 2038 | View/Open |
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