Reference: | 一、 中文文獻
Wimmer & Dominick著,黃振家、宗靜萍等譯(2007),《大眾媒體研究導論》。臺北:學富文化。 王俊健(2005)。〈建構性別角色多元化與兩性平等的新觀念〉。網路社會學通訊期刊,49。上網日期:2011年3月6日,取自http://mail.nhu.edu.tw/~society/e-j/49/49-56.htm 尼爾森公司(2010.06.28)。〈影響消費者購物決策 口碑行銷力量大〉。上網日期:2010年9月20日,取自http://tw.nielsen.com/news20100628.shtml 江介騰(2009),《廣告代言人性別對廣告效果影響之研究》。中國文化大學新聞研究所碩士論文。 呂培仕(2010),《口碑定義架構的發展:口碑文獻回顧1950~2008》,國立台灣科技大學企業管理學系碩士論文。 林彥宏(2005),《網路口碑對消費者購買決策影響之探討》,國立中央大學企業管理學研究所碩士論文。 林湘芬(2009)。《女性消費者與網路口碑傳播行為之研究-以20歲~40歲女性購買美容保健產品為例》。世新大學公共關係暨廣告學研究所碩士論文。 張卿卿(2010)。《跨文化消費說服:從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響》。(國科會專題研究計畫報告,NSC97-2410-H-004-169-MY3)。臺北:政治大學廣告系。 創市際市場調查公司(2010.09.25)。〈2010年09月創市際口碑篇〉。上網日期:2011年3月26日,取自http://www.insightxplorer.com/specialtopic/2010_09_24.htm 費翠(2001),《網路市場行家理論驗證與延伸-其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究》,國立政治大學廣告研究所碩士論文。 楊美雪、邱于平(2009.11)。〈部落格口碑訊息陳述現況之初探〉,「2009年台灣資訊社會研究學會年會暨學術研討會」論文。台灣,新竹。 資策會FIND(2011.03.28)。〈2010年12月底止台灣上網人口〉。上網日期:2011年4月2日,取自http://www.find.org.tw/find/home.aspx?page=many&id=282 廖千慧(2005),《代言人─產品使用者的性別符合性、來源可信度與自我監控程度對廣告效果的影響》,世新大學傳播管理學研究所碩士論文。 磊欣怡(2005),《自我性別認知對產品性別知覺之影響:產品類別與產品因素調和效果之探討》,元智大學國際企業學系碩士論文。 練乃華(1990)。《推薦式廣告之溝通效果研究》,國立台灣大學商學研究所碩士論文。 二、 英文文獻
Aiken, L. R., Jr. (1963). The relationships of dress to selected measures of personality in undergraduate women., Journal of Social Psychology, 59 , 119-128. Allison, Neil. K., Linda L. Golden, Gary M. Mullet & Donna Coogan (1980), “Sex-typed Product Image: The Effects of Sex Role Self-Concept and Management Implications,” Advances in Consumer Research, Vol. 7, Issue1, pp.604-609. Alreck, Pamela L., Robert B. Settle, and Michael A. Belch (1982), “Who Responds to Gendered Ads, and How?” Journal of Advertising Research, Vol. 22, pp. 25-31. Arndt, Johan (1967), “The Role of Product-related Conversations in the Diffusion of a New Product,” Journal of Marketing Research, 4, 291−295. Arndt, Johan (1968), “Selective Processes in Word of Mouth,” Journal of Advertising Research, 8 (3), 19-22. Atkin, C. & Block. M. (1983). Effectiveness of Celebrity Endorsers, Journal of Advertising Research, 23(1), 57-61. Bailey, A. A. (2005). Consumer awareness and use of product review websites. Journal of Interactive Advertising, 6(1), 90-108. Bartel-Sheehan, K. (1999), “An Investigation of Gender Differences in On-Line Privacy Concerns and Resultant Behavior,” Journal of Interact Marketing, Vol. 13, Iss. 4, pp. 24. Bei, L.T., Chen, E. Y. I, & Widdows, R. (2004). Consumer`s Online Information Search Behavior and the Phenomenon of Search vs. Experience Products , Journal of Family and Economic Issues, 25(4): 449-467. Bellizzi, J.A., & Milner, L. (1991). Gender positioning of a traditionally male-dominant product. Journal of Advertising Research, 31(3), 72-79. Bickart, B., & Schindler, R. M. (2001). Internet forums as influential soruces of customer information. Journal of Interactive Marketing, 15(3), 31-40. Bickart, Barbara and Robert M. Schindler (2002), “Expanding the Scope of Word of Mouth: Consumer-to-Consumer Information on the Internet,” Advances in Consumer Research, 29 (1), 428-430. Blogett, Jeffrey G., Donald H. Granbois, and Rockney G. Walters (1993), “The Effects of Perceived Justice on Complainants’ Negative Word-of-Mouth Behavior and Repatronage Intentions,” Journal of Retailing, 69 (4), 399. Bone, Paula F. (1995), “Word-of-Mouth Effects on Short-Term and Long-Term Product Judgments,” Journal of Business Research, 32 (3), 213-223. Bristor, Julia M. , (1990) “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships” Research in Consumer Behavior (4), pp. 51-83. Brooks Jr., Robert C. (1957), “Word-of-Mouth Advertising in Selling New Products,” Journal of Marketing, 22 (2), 154-161. Brunner C, Bennett D. (1997), Technology and Gender: Differences in Masculine and Feminine Views. NAASP Bull; 81(592): 46– 52. Burns, A. C. (1977). Wives’ masculine-feminine orientations and their perceptions of husband-wife purchase decision making. In B. A. Greenburg & D. N. Bellenger (Eds.), Contemporary Marketing Thought: 1977 Educators’ Proceedings, 521. Chang, C. (2000). The effects of personality differences on product evaluations. Advances in Consumer Research, 28, 26-33. Chang, C. (2005). The moderating influence of ad framing for ad self-congruency effects. Psychology and Marketing, 22, 955-968. Chatterjee, P. (2001). Online reviews: Do consumers use them? Advances in Consumer Research. 28(1), 129-133. Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research. 18(3), 229-247. Chevalier, Judith A. and Dina Mayzlin (2006), “The Effect of Word of Mouth on Sales: Online Book Reviews,” Journal of Marketing Research, 43 (August), 345–54. Chiang, K.P., and Dholakia, R.R. (2003).“Factors Driving Consumer Intention to Shop Online: An Empirical Investigation,” Journal of Consumer Psychology (13:1-2), pp. 177-183. Connolly, T., Jessup, L. M., and Valacich, J. S.,(1990), “Effects of anonymity and evaluative tone on idea generation in computer-mediated groups”, Management Science, Vol.36, pp.689-pp.703. Darby, M. R. and E. Karni (1973), “Free Competition and the Optimal Amount of Fraud,” Journal of Law and Economics, Vol. 16, pp.67-86. Dean, D. H., and A. Biswas, (2001)"Third-party Organization Endorsement of Products: An Advertising Cure Affecting Consumer Pre-purchase Evaluation of Goods and Services." Journal of Advertising, 30, 4: 41-57. DeAnna S. Kempf, Kay M. Palan (2006), “The Effects of Gender and Argument Strength on the Processing of Word-of-Mouth Communication,” Academy of Marketing Studies Journal. Debevec, Kathleen and Easwar Iyer (1986), “The Influence of Spokespersons in Altering a Product’s Gender Image: Implications for Advertising Effectiveness,” Journal of Advertising, Vol. 15, Issue 4, pp. 12-20. Dellarocas, C., Xiaoquan M. Zhang, and Neveen Awad (2007), “Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures,” Journal of Interactive Marketing, 21 (4), 23–45. Dellarocas, Chrysanthos (2003), “The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms,” Management Science, 49 (10), 1407-1424. Dickson, Peter R. and Alan G. Sawyer (1990), “The Price Knowledge and Search of Supermarket Shoppers,” Journal of Marketing, Vol. 54, Issue 3, pp. 42-53. Do-Hyung Park, Jumin Lee, and Ingoo Han, (2007), “The effect of on-line consumer reviews on consumer purchasing intention: the moderating role of involvement,” International Journal of Electronic Commerce, 11(4), 125-148. Donnavieve Smith, Satya Menon, and K. Sivakumar (2005), “Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets,” Journal of Interactive Marketing. Duan, Wenjing, Bin Gu, and Andrew B. Whinston (2008), “The Dynamics of Online Word-of-Mouth and Product Sales- An Empirical Investigation of the Movie Industry,” Journal of Retailing, 84 (2), 233-242. Duhan, Dale F., Scott D. Johnson, James B. Wilcox, and Gilbert D. Harrel (1997), “Influences on Consumer User of Word-of-Mouth Recommendation Sources,” Journal of the Academy of Marketing Science, 25 (4), 283-295. Dusek, J.B.(1996).Adolescent development and behavior. 3rd, New Jersey: Prentice Hall. East, R., Hammond, K., & Lomax, W. (2008). Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing. 25(3), 215-224. Ekelund, R. B. Jr., Mixon, F. G. Jr., & Ressler, R. W. (1995). Advertising and information: An empirical study of search, experience and credence goods. Journal of Economic Studies, 22(2), pp.33-43. Epstein, Seymour (1980), "The Self-Concept: A Review and the Proposal of an Integrated Theory of Personality." Personality: Basic Issues and Current Research, ed. Er\\in Staub, Englewood Cliffs, NJ: Prentice-Hall, Ford, G. T., D. B. Smith, and J. L. Swasy (1988), “An Empirical Test of the Search, Experience and Credence Attributes Framework,” Advances in Consumer Research, 15, 239-44. Frissen, V. (1992). Trapped in electronic ages? Gender and new information technologies in the public and private domain: An overview of research. Media, Culture and Society, 14: 31-49. Galetzka, M., Verhoeven, J. W. M., & Pruyn, A. T. H. (2006). Service validity and service reliability of search, experience and credence services. International Journal of Service Industry Management, 17(3), pp.271-283. Garbarino, E., & Strahilevitz, M. (2004). Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation. Journal of Business Research, 57, 768 -775. Gelb, B. D. & Sundaram, S. (2002). Adapting to word of mouse. Business Horizon,. 45(4), 21-25. Gelb, B., and M. Johnson. (1995)“Word-of-Mouth Communication: Causes and Consequences,” Journal of Health Care Marketing (15:3), pp. 54-58. Gentry, J. W., Doering, M., & O’Brien, T. V. (1978). Masculinity and femininity factors in product perception and self-image. In H.K. Hunt (Ed.), Advnaces in Consumer Research, 5, 326-332. Gershoff, A. D., Mukherjee, A., & Mukhopadhyay, A. (2007). Few ways to love, but many ways to hate: Attribute ambiguity and the positivity effect in agent evaluation. Journal of Consumer Research. 33(4), 499-505. Golden, Linda L., Neil Allison and Mona Clee (1979), “The Role of Sex Role Self-Concept in Masculine and Feminine Product Perceptions,” Advances in Consumer Research, pp. 599-605. Granitz, Neil A. and James C. Ward (1996), "Virtual Community: A Sociocognitive Analysis," Advances in Consumer Research, 23, 161-166. Greco, Alan J. (1988), “The elderly as communicators: perceptions of advertising practitioners.” Journal of Advertising Research, 28, Iss. 3, pp. 39-46. Green, C. L. (1999). Ethnic evaluations of advertising: Interaction effects of strength of ethnic identification, media placement, and degree of racial composition. Journal of Advertising, 28(1), 49–64. Gruen, Thomas W., Talai Osmonbekov, and Andrew J. Czaplewski (2006), “eWOM: The Impact of Customer-to-Customer Online Know-How Exchange on Customer Value and Loyalty,” Journal of Business Research, 59 (4), 449-456. Hanson, W. “A. Principles of Internet Marketing, South-Western College Pub Cincinnati,” Ohio, 2000. Harmon, R. ,& Coney, K., 1982, The persuasive effects of source credibility in buy and lease situations, Journal of Marketing Research, 19, 255-260. Hass, R. G. (1981). Effects of source characteristics on cognitive responses and persuasion. In R. E. Petty, T. M. Ostrom, & T. C. Brock (Eds.), Cognitive responses in persuasion (pp. 44-72). Hillsdale: Erlbaum. Hennig-Thurau, T., & Walsh, G. (2003). Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the internet. International Journal of Electronic Commerce. 8(2), 51-74. Hennig-Thurau, Thorsten, Kevin P. Gwinner, Gianfranco Walsh, and Dwayne D. Gremler (2004), “Electronic Word-of-mouth via Consumer-opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?” Journal of Interactive Marketing, 18 (1), 38-52. Hernandez, M., & D. L. Fugate. (2004). Post purchase behavioral intentions: An empirical study of dissatisfied retail consumers in Mexico. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 17, 152-170. Herr, P. M., & Page, C. M. (2004). Asymmetric association of liking and disliking judgments: So what`s not to like?. Journal of Consumer Research. 30(4), 588-601. Herr, Paul M., Frank R. Kardes, and John Kim (1991), “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research, 17 (4), 454-462. Holmes, John H. and John D. Lett Jr. (1977), “Product Sampling and Word of Mouth,” Journal of Advertising Research, 17 (5), 35-40. Hong, J.W.,& Zinkhan, G. M. (1995). Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode. Psychology & Marketing, 12, 53–77. Iacobucci, Dawn, and Amy Ostrom (1993), “Gender Differences in the Impact of „Core‟ and „Relational‟ Aspects of Services on the Evaluation of Service Encounters,” Journal of Consumer Psychology, 2, 257-286. Jerry C. Olson and Jacob Jacoby (1972), " Cue Utilization in the Quality Perception Process ", in Proceedings of the Third Annual Conference of the Association for Consumer Research, Association for Consumer Research, 167-179. Jersild, A. J.(1957). The psychology of adology. NY: Macmillan. Jiang, P. (2004). The role of brand name in customization decisions: A search vs. experience perspective. Journal of Product & Brand Management, 13(2), pp.73-83. Joseph, W. B. (1982), “The Credibility of Physically Attractive Communicator: A Review”, Journal of Advertising, Vol. 11 (3), pp. 15-24. Kahle, L. R. and Pamela, M. H. (1985), “Physical Attractiveness of Celebrity Endorser: A Social Adaption Perspective”, Journal of Consumer Research, pp. 954-961. Kamins, M. A., (1990), “An investigation into the match up hypothesis in celebrity advertising: When beauty may be only skin deep,” Journal of Advertising, Vol. 19, No.1, pp.4-pp.13. Kamins, M.A., & Gupta, K. (1994). Congruence between spokesperson and product type: A match-up hypothesis perspective. Psychology and Marketing, 11(6), 569-586. Kanungo, R. N. and Johar, J., 1975, “Effects of slogan and human model characteristics in product advertisements,” Canadian Journal of Behavioral Science, Vol. 7, No.2, pp.127- pp 38. Kanungo, R. N. and Pang, S., 1973, “Effects of human models on perceived product quality,” Journal of Applied Psychology, Vol.57, No.2, pp.172-pp.178. Kempf, DeAnna S. and Kay M. Palan (2006), “The Effects of Gender and Argument Strength on the Processing of Word-of-Mouth Communication,” Academy of Marketing Studies Journal, 10 (1), 1-18. Kiang, Melody Y., T. S. Taghu and Kevin Huei-Min Shang (2000), “Marketing on the Internet - Who Can Benefit from an Online Marketing Approach?” Decision Support System, Vol. 27, 383-393. Kiecker, P. and Cowles, D., (2001). “Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth,” Journal of Euro Marketing (11:2), PP.71-88. Klein, L. R. (1998), “Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods,” Journal of Business Research, Vol. 41, 195-203. Kotler, Philip (1997), Marketing Management: Analysis, Planning, Implementation, and Control, NJ: Prentice-Hell. Lafferty, Barbara A., Ronald E. Goldsmith and Stephen J. Newell (2002), “The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions,” Journal of Marketing, Summer, 1-12. Laurent, G. & Kapferer, J. (1985) Measuring consumer involvement profile. Journal of Marketing Research, 22, pp. 41–53. Liebermann, Y., & Flint-Goor, A. (1996). Message strategy by product-class type: A matching model. International Journal of Research in Marketing, 13, pp.237-249. Lynch, J., & Schuler, D. (1994). The match-up effect of spokesperson and product congruency: A schema theory interpretation. Psychology and Marketing, 11(5),417-445. Markus, H., & Wurf, E. (1987). The dynamic self-concept: A social psychological perspective. Annual Review of Psychology, 38, 299–337. Markus,H. (1977). Self-schemata and processing information about the self. Journal of Personality and Social Psychology, 35, 63–78. Mee-Shew Cheung, M. Meral Anitsal, and Ismet Anitsal. (2007), “Revisiting Word-of-Mouth Communications: A Cross-National Exploration,” Journal of Marketing Theory & Practice, 15 (3), 235-249. Meyers-Levy, J. (1989). Gender differences in interpretation: A selectivity interpretation. In P. Caferatta and A. Tybout (eds.) Cognitive and Affective Responses to Advertising(pp. 219-260), Lexington, MA: Lexington. Miller, C. T. (1984). The role of performance-related similarity in social comparison of abilities: A test of the related attributes hypothesis. Journal of Experimental Social Psychology, 18, 513-523. Milner, Laura M. and Dale Fodness (1996), “Product Gender Perceptions: The Case of China,” International Marketing Review, Vol. 13, Issue 4, pp. 40-51. Moon, J., Chadee, D., & Tikoo, S. (2008). Culture, product type, and price influences on consumer purchase intention to buy personalized products online. Journal of Business Research, 61(1), 31-39. Murray, Keith B. (1991), “A Test of Services Marketing Theory: Consumer Information Acquisition Activities,” Journal of Marketing; Jan, Vol. 55 Issue 1, p10–25. Negash S., Ryan T., and Igbaria M., (2003). “Quality and effectiveness in Web-based customer support systems”, Information and Management (40:8), 757-768. Nelson, Philip J. (1970), “Information and Consumer Behavior,” Journal of Political Economy, Vol. 78, No. 2, 311-329. Nelson, Philip J. (1974), “Advertising as Information,” Journal of Political Economy, Vol. 82, No. 4, 729-754. Neveen F. Awad & Arik Ragowsky, “Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders” Journal of Management Information Systems / Spring 2008, Vol. 24, No. 4, pp. 101–121. Ohanian, Roobina., (1990) “Construction and validation of a scale to measure celebrity endorsers` perceived expertise, trustworthiness, and attractiveness”, Journal of Advertising (19:3), pp. 39-52. Okazaki, Shintaro (2008), “Determinant Factors of Mobile-Based Word-of-Mouth Campaign Referral among Japanese Adolescents,” Psychology & Marketing, 25 (8), 714-731. Palan, Kay M., Charles S. Areni, and Pamela Kiecker (1999), “Reexamining Masculinity, Femininity, and Gender Identity Scales,” Marketing Letters, Vol. 10, Issue 4, pp. 363-377. Park, C. W., & Moon, B. J. (2003), “The Relationship between Product Involvement and Product Knowledge: Moderating Roles of Product Type and Product Knowledge Type,” Psychology & Marketing, 20(11), pp.977-997. Peterson, R. A., S. Balasubramanian and B. J. Bronnenberg (1997), “Exploring the Implications of the Internet for Consumer Marketing,” Journal of the Academy of Marketing Science, Vol. 25, pp.329-346. Popcorn, F. and L. Marigold (2001), “How to market to women,” Advertising Age, Vol. 71, Iss. 25, pp. 24-25. Rice, R., E. & Love, G.,(1987). Electronic emotion: Socioemotional content in a computer mediated communication network. Communication Research, 14,pp 85-108. Richins, Marsha L. (1983), “Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study,” Journal of Marketing, 47 (1), 68-78. Romer, D. (1979). Internalization versus identification in tbe laboratory: A casual analysis of attitude change. Journal of Personality and Social Psychology, 37(December), 2171-2180. Roselius, Ted (1971), “Consumer Rankings of Risk Reductions Methods,” Journal of Marketing , 35(1), pp.56-61. Rotfeld, H., Reid, L. & Wilcox, G. (1982) Effect of age of models in print ads on evaluation of product and sponsor. Journalism Quarterly, 59, 374–381. Schlenker. Bany R. (1975), "Self-Presentation: Managing the Impression of Consistency When Reality` Interferes with Self-Enhancement," Journal of Personality and Social Psychology. 32(6), 1030-1037. Sen, S. and Lerman, D. (2007), Why Are You Telling Me This? An Examination into Negative Consumer Reviews on the Web, Journal of Interactive Marketing, 21(4), 76-94. Senecal, S. & Nantel, J. (2004). The influence of online product recommendations of consumers online choices. Journal of Retailing, 80(2), 159-169. Silverman, George (2001), “The Power of Word of Mouth,” Direct Marketing, 64 (5), 47-52. Singh, J. and Pandya, S., (1991), “Exploring the effect of consumers’ dissatisfaction level on complaint behaviors”, European Journal of Marketing, Vol.25, No.9, pp.7-pp.21. Singh, Jagdip (1990), “Voice, Exit, and Negative Word-of-Mouth Behaviors: An Investigation Across Three Service Categories,” Journal of the Academy of Marketing Science, 18 (1), 1-15. Sirgy, M. J. (1982), “Self-concept in consumer behavior: A critical review”, Journal of Consumer Research, Vol. 9 Issue 3, pp. 287-300. Sirgy, M. J. (1985), “Using self-congruence and ideal congruence to predict purchase motivation”, Journal of Business Research, Vol. 13, pp.195-206 Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J.O., Chon, K. S., Claiborne, C. B., Johar, J. S., and Berkman, H. (1997), “Assessing the predictive validity of two methodsf of measuring self-image congruence,” Journal of the Academy of Marketing Science, Vol. 25(3), p. 229-241. Sistrunk, Frank and John W. McDavid (1971), “Sex Variable in Conforming Behavior,” Journal of Personality and Social Psychology, 17 (February), pp.200-207. Skowronski, J. J. & Carlston, D. E. (1989). Negativity and extremity biases in impression formation: A review of explanations. Psychological Bulletin. 105(1), 131-142. Smith, Robert E. and Christine A. Vogt (1995), “The Effects of Integrating Advertising and Negative Word-of-Mouth Communications on Message Processing and Response,” Journal of Consumer Psychology, 4 (2), 133-151. Solomon, M. R.(1999).Consumer behavior. New Jersey: Prentice-Hall. Spence, J. T. (1985), Gender Identity and its Implications for Concepts of Masculinity and Femininity. In T. Sondregger (Ed.) Nebraska Symposium on Motivation (pp. 59-95). Lincoln NE: University of Nebraska Press. Spence, J. T., Helmreich, R., & Stapp, J. (1975). Ratings of self and peers on sex role attributes and their relation in self-esteem and conceptions of masculinity and femininity. Journal of Personality and Social Psychology, 32, 29-39. Stern, Barbara. B., B. Barak and Stephen J. Gould (1987), “Sexual Identity Scale: A New Self-Assessment Measure,” Sex Roles, Vol. 17, pp. 503-519. Stern, Barbara. B., Stephen J. Gould and Sonia Tewari (1993), “Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables,” Service Industries Journal, Vol. 13, pp. 74-96. Subramani, M. R. and Rajagopalan, B., (2003). “Knowledge-Sharing and Influence in Online Social Networks via Viral Marketing”, Communication of the ACM (46:12), pp. 300-307. Till, B. D., and M. Busler. (1998). “Matching Products with Endorsers: Attractiveness Versus Expertise,” Journal of Consumer Marketing (15:6), pp. 576-586. Till, B. D., and M. Busler. (2000). “The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs,” Journal of Advertising (29:3), pp. 1-13. Till, Brian D., Busler, M. (2002). The match-up hypothesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs. Journal of Advertising, 29(3), pp.1-13 Vitz, Paul C., and Johnson, Donald(1965),” Masculinity of Smokers and The Masculinity of Cigarette Images,” Journal of Applied Psychology, 49, 155-159 Walker, C. (1995), “Word of mouth,” American Demographics, 38-45. Walther, J. B.(1992).Interpersonal effects in computer-mediated interaction: A relational perspective. Communication Research, 19(1), pp.52-90. Wang, A. (2005), “The Effects of Expert and Consumer Endorsements on Audience Response,” Journal of Advertising Research, vol. 45, No. 4, pp. 402-412 . Wang, C. L., & Mowen, J. C. (1997). The separateness-connectedness self-schema: Scale development and application to message construction. Psychology & Marketing, 14, 185–207. Weathers, D., Sharma, S., & Wood, S. (2007). Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. Journal of Retailing, 83(4), 393–401. Westbrook, R. A. (1987). Product/consumption-based affective responses and post purchase processes. Journal of Marketing Research, 24(3), 258-270. Whipple, Thomas W. and Mary K. McManamon (2002), “Implications of Using Male and Female Voices in Commercials: An Exploratory Study,” Journal of Advertising, Vol. 31, Issue 2, pp. 79-91. White, K., & Dahl D. W. (2006). To be or not be? The influence of dissociative reference groups on consumer preferences. Journal of Consumer Psychology, 16(4), 404-414. William K. Darley, and Robert E. Smith (1995), “Gender Differences in Information Processing Strategies: an Empirical Test of the Selectivity Model in Advertising Response,” Journal of Advertising, 24 (Spring), 41-56. Wilson, E. J., Sherrell, D. L. (1993), “Source effects in communication and persuasion research: A meta-analysis of effect size”, Academy of Marketing Science Journal, Vol. 21 (2), pp. 101-112. Worth, L.T., Smith J., & Mackie, D.M. (1992). Gender schematicity and preference for gender-typed products. Psychology & Marketing, 9(1), 17-30. Wynn, George W. (1987), “The Effects of a Salespersons’ Credibility on other Salespersons and Sales Managers,” Academy of Marketing Science, Vol. 10, May, 353-358. Zhu, Feng & Xiaoquan M. Zhang (2010), "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics," Journal of Marketing, 74 (March), 133-148. |